Your precious website. You know it’s got to be right to attract, and retain, the users you want. You’ve slaved over it, carefully crafting the content, navigation, design, and flow of the site. You finally hit “publish,” and what happens?
Nobody visits it.
Or, worse – people visit, but drop off as quickly as they arrive. No comments, no tweets, no sharing on Facebook. It’s enough to send you into deep depression, and wipe out your motivation to keep producing great content. Think you need to spend another 10,000 hours perfecting your web design or content skills?
Actually, the solution may be a lot easier than you expect. Revisiting a few basics in usability could be all you need to attract and hold user attention.
What does Usability really mean?
Usability means making sure something works well, and that a person of average ability or experience can use it for its intended purpose without getting frustrated. Simple…but vital to any website, social media presence, or mobile application.
As far as humanly possible, each page of your website should be self-evident. Obvious. Self-explanatory.