If you want to learn how to fail at creating a solid brand that produces memorable, shareable experiences, simply take a look at “Merica” on Memorial Day.
Your brand and what it stands for are more important than ever. Having a strong brand is crucial to remaining relevant.
- What exactly does America stand for?
Yet, once again the powers that be have commercialized a holiday meant to honor those who have died for their freedom. That doesn’t inspire a sense of loyalty to me.
If America was a company, it would be losing the economic and educational war. Oh wait, it is and, it is.
It’s not always about making a sale. It’s about creating a unique customer experience. One that inspires. One that people want to share.
It’s about showing empathy. It’s about being on a human level and possessing a palpable feeling of community. Those are some aspects of what makes a truly memorable experience. An experience that will bring in unique visitors and make loyal customers.
Do you think that a company that isn’t empathetic to it’s own employees is capable of being empathetic to it’s consumers?
It starts from within.
Society has begun to shift from individualism, where everyone is only looking out for themselves, to collectivism. This was inevitable with the explosion of new technology and social channels. We seek connection more than ever.
Still, I think a better part of this country is trying to hold on to that individualistic way of life. They only want what benefits them, what makes them more money.
What they fail to understand is that if everyone cared about benefiting others, then society as a whole would become better.
- Build a brand that has a purpose, a cause. Not one that’s only looking to profit.
- Care about your consumers. Try to relate to them. Really get to know them. Cater to user needs.
- In doing so, you will inspire their loyalty and everyone will win.
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