“LEADS ARE THE METRIC THAT, AS MARKETERS, WE RELY ON. BECAUSE LEADS MEAN MONEY.”
– KIPP BODNAR, VP of Marketing @ HubSpot
Email list building – both quantity and quality – is the most important objective that any business should have. A successful list building engine is what keeps the sales team full of new prospects while you sleep.
Surprisingly, only 1 in 10 marketers feel their lead generation campaigns are effective. What gives?
There can be a lot of moving parts in any list building campaign and sometimes it’s difficult to know which parts need fine tuning.
In this new guide from HubSpot and unfunnel, we expose the top 30 techniques marketers should utilize to increase leads and revenue.
These tactics have been tested over the past 7 years and have been used by the more than 8,000+ HubSpot customers to generate more than 9.8 million leads in 2013.
So what goes into a best-of-class list building engine? First, lets take a look into the mechanics of high performing list building campaigns….
The Mechanics of Demand Generation
Before we dive into the “list” of email list building tips, let’s first cover the mechanics of lead generation. The best list building campaigns contain most, if not all, of these components.
From a tactical perspective, a business needs 4 key elements to make inbound list building happen. These include:
Offer – a piece of content that is perceived high in value. Offers include ebooks, whitepapers, free consultations, coupons and product demos – among other content types.
Call-to-action (CTA) – text, image or a button linking directly to a landing page so people can find and download your offer.
Landing Page – unlike normal website pages, is a specialized page that contains information about one particular offer, and a form to download that offer.
Forms – collect contact information from a visitor in exchange for a free, piece of information or similar promotional offer.
The tips in this ebook will cover each of these elements so that each touchpoint is fully optimized to help you generate the most leads and build the best email lists possible for your business. Now, let’s get started…
Generating leads online has the power to transform your marketing. Using great offers, calls-to-action, landing pages and forms – while promoting them in multi-channel environments – can reduce your cost-per-lead while delivering higher quality prospects to your sales team.
The basics here are just the beginning. This guide contains many best practices for every aspects of lead generation to help bolster your conversion rates, but these tactics are only the tip of the iceberg.
Continue to tweak and test each step of your inbound lead generation process in an effort to improve lead quality and increase revenue.