A few tools we prefer include…
The goal of the Lead Gen Offer is to generate leads for your Digital Revenue Engine.
If you build your Lead Magnet properly it will convert well even to cold traffic from sources like Facebook Ads.
Lead Magnets will be most effective in your conversion process if they are:
- Relevant to your core product or service offerings
- Ultra specific
- Easily “consumed”
This entire blog post will flesh out the above ideas and walk you through the creation of your own Lead Generation Mousetrap.
We’ve applied the Lead Magnet concept to dozens of businesses in nearly every niche you can imagine. It simply works.
Many of those reading this are information marketers. But know that the Lead Generation “Mousetrap – both in concept and execution, which we will prove, can be applied to any business.
1. Be Ultra-Specific
Lead generation offers should NEVER be vague or “boiled chicken.” They must offer an ultra-specific solution to an ultra-specific target market.2. One Big Promise
Everyone wants a “magic pill” or “silver bullet,” so it’s always better to make and deliver one big promise as opposed to a lot of little ones.
3. Changes the Interest Level
The best lead magnets do more than inform – they actually change the state and mindset of your prospect so they’re preformed to engage in future business with your company.
4. High Perceived Value
Just because it’s free, doesn’t mean it should LOOK free. Use professional graphics and imagery to establish real monetary value for your lead magnet in the mind of your visitor.
5. High Actual Value
If your lead magnet is all sizzle and no steak, you may get their contact information but you’ll lose their attention. To win you must promise AND DELIVER the goods.
6. Speaks to a Commonly Desired End Result
What does your market REALLY want? If you can figure that out and offer a lead magnet that promises it, they’ll gladly give you their contact information (and attention) in return.
(HINT: Talk about the size of the holes…not the size of the drill bits.)
7. Rapid Consumption
You don’t want your lead magnet to be a roadblock in your sales funnel, so ideally it should be able to be consumed or experienced in 5 minutes or less.
8. Immediate Fulfillment
Avoid using newsletters and multi-day-delivered email courses as your lead generation offer. Your market wants a solution and they want it NOW!!!