With short-term online marketing campaigns, it does not make sense to go through six months of planning and testing.For most businesses, charities or publications, there are few among the mentally sane that consider hosting and managing a website to be a delightful experience.
And the fewest number among the business “unStupid” believe having a website, and now even having a decently mobile responsive website with it, is anything below – at minimum business impact – a mandate for establishing your company’s brand and position in the market, while reaching new prospects and hopefully – acquiring new customers.
Companies are often left with the digital dilemma of whether they should choose internal hosting or external hosting for websites, but again, few of them are aware of the differences or trade-offs.
Recognizing and distinguishing between these two options can often mean a big payoff, and even bigger savings in your budget.
More important, understanding the capabilities of both internal and external website hosting will enable you to make a much better, more accurate decision when it comes time to build and launch a new website design or redesign an existing one for your business or charity.
But first, let’s cover the definition of each hosting option, then I’ll provide you with a snapshot of the pros and cons of each.
What is Internal Web Hosting?
Internal hosting for a website means the organization possesses its own servers and hardware solely dedicated to your website’s files and bandwidth. Everything is run and managed in-house, and the equipment, technology and server support are available directly within a division of the company who owns the website.
What is External Web Hosting?
External hosting includes the purchase of service space and bandwidth from another company. Large hosting companies provide a variety of plans with different monthly fees, a few of which include websites like GoDaddy, BounceWeb Web Hosting or WP Engine if you’re a digital media pro loyal to one CMS (Content Management System).
This enables businesses of all sizes – from tech startup, to small business to enterprise – to have a website without any financial strain on equipment, office space or resources.
Internal Web Hosting – Pros and Cons
The advantages of internal hosting include direct oversight and control. When everything is properly set up, maintained and scaled, it provides maximum reliability.
- The upfront costs of purchasing servers and other hosting equipment
- The need for (often marginally talented) IT staff to manage and support the internal servers and networks
- Special attention and care needed for installation and ongoing server maintenance
External Hosting – Pros
- External website hosting is typically cheap, and easy to get started with.
- Hosting plans for many companies start at $10 per month or less, no equipment needs to be purchased and no additional staffing or other resources needed
- Support and security are provided for the business
- If the website is maintained and/or supported externally – you can better control the organic search results (SEO possibilities are more open, with no constraints on technology)
- Lead generation via landing pages, lead magnets and other list building tactics are also wide open – external website hosting allows technology collaboration more quickly and easily than internal web hosting ever could
- Split tests are much faster and more frequent, making optimization or even pivots in your revenue model easy, easy…
- Better social and mobile integration with the website design
Disadvantages of external hosting providers?
Well, if you work at a large corporation (and don’t see your layoff coming, or worse, your life ending in stagnation) – there’s the perceived lack of direct (unnecessary) oversight of server operations, and then… there’s the REAL danger of external hosting is the potential for increased downtime or server outages depending on who you choose as your hosting provider and the scale of your website’s hosting plan that is purchased.
Choose Based on your Needs – and your Timeline
No single solution will work for every organization or business. Choosing between internal hosting and external hosting for a website means thinking about the needs, resources and desires of the particular enterprise.
Choose a hosting solution that will be easy to implement and work with, and will provide the greatest range of benefits that your business hopes to achieve based upon its size and the nature of its operations. Use our free external hosting business case to walk your through the key advantages to getting your campaign up quick, with total control over content and SEO.
Get the website hosting you need to save some serious budget and meet your online marketing goals faster – as a more agile marketer.
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