It was a collision of two online experience professionals, coming from two creative different approaches but with an uncanny similar vision – to give power back to the end user. Critiqued for thinking to fast and too far ahead, they fought to control their own destiny.
They sought an environment where they could bring forth quality digital strategies AND get them executed quickly. A place that seemed to only exist in their heads and one they would have to create themselves by putting in loads of “sweat equity”.
Inspired by all the “undo’s” during their career and missed opportunities, The Unfunnel Network became an outlet for good ideas and the online network became a reality. It launched in November 2013.
Soon afterwards, David Butts, an establish lawyer, business owner and friend, joined them to round out the core team and add his depth of business experience in order to bringing the execution of unfunnel products and vision a reality.
The Unfunnel.com LLC. was establish May 1, 2014.
A shout out to all the great leadership we have worked for, colleagues we have learned from and dedicated friends – if for whom did not exist in the exact circumstance and order, we would not be the people we are today.
Smart people do not always fit the corporate stereotype and order, someone needs to be the catalyst for change.