Not sure if there are support groups yet, but I need one. And if you’re like me – feel good you are not alone.
Keep telling yourself that you’ll get out and find a “normal” job – or just keep reading.
It started innocent enough, wanting to “learn” and figure out something that had never been done.
I am sure it quickly progressed to peer influence from friends asking “I can’t figure this out, can you help me.” It’s easy to keep getting sucked back in.
Here are some facts from top sources like CMS Wire, Media Bistro, Digital Ramblings and Pew Internet Research.
Some of these are staggering:
- 56% of people in the US actively use Facebook
- 23% of Facebook users login at least 5 times per day
- 70% of Marketers use Facebook to gain new customers
- 40 million photos are uploaded to Instagram a day
- 1 in 10 young people are rejected for a job because of their social profile
Here I will try to deconstruct why working in digital is so addicting and why millions of people are using facebook and making their own WordPress sites. I don’t think that that we are narcissists and egomaniacs, there has to be other psychological drivers.
- Is it Control?
In Seth Godin’s Book, We Are All Weird, he talks about consumer power is choice. In digital, it is easy to choose, personalize and promote yourself – so that could make sense.
- Speed to Market?
Of course, this is a factor. It is no comparison posting a blog article vs. the printing process. And, if you make a mistake – you can fix it without it costing half your budget.
- Ego Validation?
While I don’t think digital is primarily ego driven, it does come across that way and you can’t deny that it feels good when people “Like” or share you comment. With digital, within an hour you have more market research on content that works then if you did a year-long research study.
- That it’s Interactive?
Is this a new Freudian complex, the mouse click, the keypad control, the multi-device – it’s physical and in a way an escapism that can control anxiety. Why smoke if you can bang on a keypad for hours – much healthier, right?
It changes constantly in an every changing flux. There is always an opportunity for a new crazy idea in this realm, it could be a million dollar one if your lucky and one person now has the audience of the world at their fingertips.
Now I am using the word “addiction” which tends to have negative connotations, but other synonyms like obsession, dependence, habit, need and craving also apply.
Ask yourself, what VOID is digital media filling?
Can this be a good thing? I would say yes, but again, this is something I have been doing for years and can’t think of a world without digital.
- Makes you feel in control
- Allows you to be faster
- Makes you feel good
- Gives you an outlet for anxiety
- Keeps you guessing what’s next
Can it really be that bad?
As long as you can successfully tread the thin line of construction vs. total self-destruction you are doing good. And remember, you have a network of people to counsel you on this.
Try it out and get some therapy:
- Submit a blog post to The Unfunnel. We’ll post it in your name or anonymous and then tell you later your engagement.
- Create a cartoon or Infographic. For you artists, express your self with visuals. Send us your artworks and we’ll check it out.
- Connect on LinkedIn. Join the Agile Marketing Strategy Group and get feedback on your work before submitting to the world.
- Sell your Product. Put your digital product in our MarketPlace. We don’t take any commissions, you have nothing to lose, see if you can make some money.
Let me know what you think is the reason for digital media addiction. Are you addicted too?