“Marketing is too important to be left to the marketing department.”
David Packard (of HP business fame) was the originator of this statement.
And while marketing as a department is increasingly predominant, the scope of the agile marketing mission is also broader than ever.
In the modern era, where every touchpoint directly affects the user’s perception of a brand and can be amplified in reviews, search results, email and especially social media — it’s true that everything is marketing. And it’s beyond the walls of the marketing department.
Other departments of your organization need to incorporate marketing more deeply into their worldview. And marketing needs to proactively reach across the silos and connect with them.
Some of the most interesting discussions in marketing today are around better collaboration between marketing and IT (also known as marketeering – or “marketing engineering”), between marketing and sales (or smarketing), between marketing and finance (marketing ROI), and so on.
Social media and search results should be driving your product development, without a doubt. The feedback in social media comes from both customers and prospects – FREE…and it costs little or nothing to curate this information, but the lack of reaction to it can get quite expensive.
Which function of marketing do you represent?
Read more about the UnMarketing team org chart now.