Ready to start a digital marketing campaign? What I’m about to provide you with is a way to make sure you have everything needed to ensure that your online campaign is a success.
Make sure that you have all these checked off your checklist to make sure that your campaign will go smoothly and well! Now let’s get started on building your list …
1. Identify your campaign’s target audience.
Who are we talking to here? Understand your buyer persona before launching into a campaign, so you can target them correctly.
2. Set your goals and benchmarks.
Having smart goals can help you be sure that you’ll have tangible results to share with the world at the end of your campaign.
3. Create lead generation offers and landing pages.
Why should I care about your list, your company or your product? The modern user doesn’t – and that’s why giving them something is not only a winning save, but a near expectation in Business-to-Business website strategy.
Don’t forget to optimize your landing page for SEO, have a clear value proposition and call to action.
4. Plan and build automation workflows.
Your campaign doesn’t end when leads convert on your landing page. Plan and build your follow up emails and campaigns to nurture leads down your funnel.
5. Kick off your campaign with targeted email.
A targeted email to a specific user segment in your database is a great way to engage your existing audience of leads. It has a monumentally higher open rate as a tactic – on average, and by that nature of fact on its own, a higher click through rate (CTR) as well.
Which one would you rather see – this week’s list of regurgitated (insert segment or industry) crap, or How to Use Facebook to Kill your Social Media Strategy?
Even those of us smart enough to know and catch the punchline targeting Facebook’s business #FAIL streak over the past two years will click on that subject line or headline, most likely. Why?
Because even if it’s nothing new, it’s the seemingly rare specifics of confirmation that we all need to confirm sanity in the increasingly bovine business world of marketing wisdom.
6. Write a blog post.
Your campaign is awesome – don’t hide it from the world. Use your blog post as an opportunity to introduce readers to the valuable content they’ll find in your offer.
Promote your blog post and offer through social media to drive traffic into the top of your funnel.
8. Add in long tail keywords.
Make sure your campaign is SEO friendly – that way, interested prospects will find your campaign long after you stop actively promoting it.
9. Consider paid search and other channels.
Other channels can be a part of your agile marketing campaign, too – just be sure that you are measuring the effectiveness of these channels. As far as paid search recommendations?
Try to avoid your willingful admission of business defeat in user interest and needs fit, which is what AdWords is saying. “Hey there … we know our business is nowhere near your top-of-mind consideration or evaluation stages of your purchase process, but we thought maybe our blocking your search – if only briefly – might get us a last-minute home run of positive sentiment?”
Dream on. Paid search is only going to be effective in a few specific scenarios – most of which involve lead generation, local search intent, brand keywords that match new offers or products they didn’t know, OR an emergency.
Which one of those 4 matches your objective? Let’s face it, if you knew the processes described above that match winning applications of paid search, you wouldn’t be having to use paid search.
10. Track Your URLs.
Where is your traffic coming from, and how are visitors finding you? Tracking URLs can help.
Hard work shouldn’t go unmeasured. You set goals at the very beginning, and now it’s time to celebrate your inbound successes and performance against objectives. Organize and show off your numbers at the end of the campaign.
As the agile newb or intermediate level inbound marketer, this is your complete checklist. And it will assure you a guide to success in your Online Marketing campaign.
Did I miss anything? Download the Checklist as a handy tool from unfunnel and Hubspot to keep with you when launching a new campaign on the web.
Free Checklist: How to Run an Agile Marketing Campaign
This free checklist gives you a new framework for campaigns that solves all of these common marketing problems.