After you finish a blog post, your work has only begun.
It’s moronic to think, even if your latest article contains the most compelling new on the web, just posting it to your blog will gain readership. You MUST actively distribute new content into social channels to give readers a chance to find and read it.
It can take a while for you to build your email list and gain an army of RSS subscribers … In the meantime, you will need to be more proactive.
Here are all the tips you can try after publishing a new blog post, landing page offer or product – you know, to ensure they actually reach the people you’re so sure will love your innovative new piece of thought leader prose.
MANUALLY share the title and link to Twitter and include relevant #hashtags around the article topic. USE IMAGES – once upon a time, I too thought (incorrectly) that images don’t matter as much is LinkedIn or Twitter. Double wrong.
Images take up space, a lot of space, in a Twitter newsfeed. Take advantage. You also get double the linking opportunity, tagging opportunity, and reach with image tweets.
Here’s a REALLY Simple, Five-Step Formula that Dominates Twitter … Stay with it until you can beat it.
- Headline or One-Liner First
- LINK second
- Tagging with @ mentions
- Hashtags (#) to Gain a Targeted Audience
- IMAGE –> Tag up to 10 people in the image
— Unfunnel (@unfunnel) May 24, 2014
Share to Facebook (profile, page and groups)
This means you can craft specific messages to your Facebook audiences. It’s also a good idea to keep one key fact, not a rumor, in mind when using this channel – EdgeRank holds less weight with third party social tools like Hootsuite than if you post direct. I have no idea if this is true or not…
Share to Google+ Profile, Communities and Company Page
Add some commentary to introduce your offer, blog post, promotion or news article – then add a call to action when sharing content to my Google+ channels. If you’re a member of Google+ communities (and you should be), then you can share it in those too. As with Twitter, there is a recipe for domination here to …
- Title – Subject – Blurb
- Enter, Enter
- Call to Action: Shortened Link via Bitly, Hootsuite or other social platform
- Parentheses – tag the location and authors
- SEE THAT “Read More” link on the longer posts of others – yeah … PUT ALL RELEVANT HASHTAGS THERE
Share to LinkedIn – profile, company page and groups
Always remember to distribute new content into your LinkedIn profile, company page and all relevant LinkedIn groups. You may also want to share it to more diverse LinkedIn groups relevant to the topic, using the discussions and / or promotions tabs, depending on the different group rules.
Pin any blog images to a Pinterest Board
This social media jewel has proven to be a great traffic generator, SEO booster and eCommerce mousetrap. I will always use imagery with any potential for videos used as well – for all blog posts, tutorials and reviews. Which I then Pin a few seconds later using the Pin It button on my bookmarks bar.
Share to B-list social channels – like Reddit, Storify, Quora, StumbleUpon and Tumblr
I call these “lesser” social networks because although I have profiles on all of them and frequently share new content to them, I typically have no other activity and get very little traffic. It only takes me a few seconds to post to each one, so I include it into my routine when sharing new blog posts. I would imagine that you might have a very different list of “lesser” sites or networks that you could include, depending on your industry or niche.
Share to Inbound.org
I think of Inbound.org as a glorified Reddit. It basically does the same thing, but looks a lot better and has a few additional features to avoid link spamming.
Add to JustRetweet.com
This network is basically just incentive-based community of social sharing. People upload their article or message, then select the amount of credits they are willing to offer for people to share the content. You get rewarded for sharing others’ content on Twitter, Facebook or Google+ and have to offer your credits back to attract people to share yours. One of this network’s outlying features is the filter option, which allows you to promote a message only to JustRetweeters with a certain volume of following, so it avoids new account spamming.
Share to BizSugar
BizSugar is a great place to find and share content that small business owners, managers and entrepreneurs care about, without all the noise. It has a typical voting system to curate content through the wisdom of the crowd.
More than half the social business cosmos opts to promote new blog posts and lead generation content more than once to Twitter using Hootsuite – we prefer our partner’s easy solution now that we have the luxury of Hubspot’s Social Publisher. This is because it is easy for followers in different time zones, with different levels of Twitter “noise” and on different schedules, to miss my tweet. It could only appear on there streams for a matter of minutes or hours, so I like to rewrite the tweet headings and call to actions and then schedule the new message to be posted once every few days throughout the next few weeks or so.
Submit to EzineArticles, SelfGrowth.com or even create a Squidoo Lens
EzineArticles is notoriously strict on quality guidelines and link-spamming. This does mean, however, that articles that are accepted are of a certain quality and reach a wide audience of influencers. It might take some time to edit your blog post to meet their requirements, but it can be well worth the traffic and exposure. Don’t forget to make sure you publish the original post on your blog or website first!
“Listen” to your social landscape and share directly to Influencers who are looking for the Content
Easily the biggest traffic generator out of my list for promoting new blog posts. Use Hootsuite, BuzzBundle or SocialMention to listen to the social tribes you need to target by entering keywords around the topic of each blog post. The tools will then fetch all content in forums, blogs and social networks that matches your keywords.
Within these results, there are usually loads of people asking questions or looking for information around the content that I just created. Like this post, yes … Reaching out and engaging directly with these people across the range of the social space not only widens my scope, but places my content in places where people are already looking for it.
This might sound like a lot of steps. Well, it is! Unless you have the 2014 Social Analytics Dashboard or similar toolkits available. (it’s free on the unfunnel network)
Once you have all of these accounts and processes set up and in place, running through the entire process won’t seem as daunting. It’s not like you have to to learn to use every social network at once, right? :)