Intro To Agile Marketing Strategy [VISUAL GUIDE]
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Unlike traditional 6-12 month marketing planning and execution cycles, Agile methodology allows the Modern Marketing Team to adapt to fast-changing market conditions, respond to immediate sales needs, and prove ROI quickly and consistently.
But what exactly is agile? In simple speak – agile methodology is an iterative, incremental method of project management often seen in software development, a type of software engineering.
MARKETING BENEFITS OF THE AGILE METHODOLOGY
- Faster. Uses 30-day Sprint Cycles that make it easier to adapt to changing market conditions.
- More Focused. Each user story has clear & distinct success metric attached.
- More Prioritized. Transparency and a “points” system make prioritization a rational and productive conversation versus a political tug of war.
- More Predictable. Daily “standup” plus the points system help identify blockers and eliminate surprises.
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