Intro To Agile Marketing Strategy [VISUAL GUIDE]

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Unlike traditional 6-12 month marketing planning and execution cycles, Agile methodology allows the Modern Marketing Team to adapt to fast-changing market conditions, respond to immediate sales needs, and prove ROI quickly and consistently.
 
But what exactly is agile? In simple speak – agile methodology is an iterative, incremental method of project management often seen in software development, a type of software engineering.

MARKETING BENEFITS OF THE AGILE METHODOLOGY

  • Faster.  Uses 30-day Sprint Cycles that make it easier to adapt to changing market conditions.
  • More Focused.  Each user story has clear & distinct success metric attached.
  • More Prioritized.  Transparency and a “points” system make prioritization a rational and productive conversation versus a political tug of war.
  • More Predictable.  Daily “standup” plus the points system help identify blockers and eliminate surprises.
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