This email campaign is designed for lists of subscribers or sales leads who opt in to receive your free lead generation offer but DO NOT purchase your initial core product offering – or even your loss leader sales offer.
The emails follow our Benefit-Logic-Threat conversion path and are generic in design so they can easily be edited and added to any core product offering flow.
NOTE: We usually send only 3 emails for tripwire sales offer follow-up, due to a low barrier of entry.
If they don’t buy within a few days, your best bet is to move on and offer the subscriber a different tripwire offer (or “loss leader” if you have one) via some other tested and proven sales offer at a higher price point.
Alternatively, you could also run an Email Survey campaign to re-engage your subscriber and give them a new reason to buy.