Any idea what you’d learn if you sent 1.25 MILLION emails in a year?
Unfunnel did just that in 2016 and (so far) in 2017, and we’ve learned a thing or two about what’s working works in the process.
We’ve crunched the numbers and are giving you our 112 best email subject lines, plus a subject line trick guaranteed to increase your click through rate!
Email is one of your best channels for staying in touch with and engaging customers.
If your customers aren’t opening your emails, or worse – if you’re not sending them in “fear” they’ll unsubscribe, then you’re missing tons of sales opportunities.
Each email subject line in this list is followed by the 3 core element(s) that likely caused higher open rates.
These elements are:
Now, let’s cover the different types of each that make them effective…
The most straight forward and clear method for writing an email subject line is to communicate how opening the email will benefit the reader.
- How will the content of your email get them something they want?
- Or, how will it protect them against something they don’t want?
You can pull great open rates by communicating that your email contains something that is new to the reader. Combining a News based subject line with Curiosity or Self Interest can work well.
An email subject line that tells the beginning of a story can be effective. The subject line will need to create curiosity to get opened.
- How can your email be wrapped in a story?
A well-crafted, curiosity-driven email subject line will often get outstanding open rates.
That said, a curiosity based email subject line will often fail miserably. Where possible, combine one of these other elements (e.g., News or Self Interest tactics) with curiosity.
5) Social Proof
People make decisions, in part, by observing the decisions other people have made.
Effective email subject lines often provide social proof that other people have made the choice you would like your reader to make.
- Have an impressive number of people who’ve already made the same choice you’d like the reader to make?
In the end… people do business with people. Remember to mix some humanity in with your promotional and content email.
- How can you connect person to person with your reader?
7) Fear of Loss
A powerful element to add to any email subject line is a legitimate reason to act NOW.
The best way to move someone to action is to communicate that the resource you’re promising in the email is finite in some way.
- Can you use, for example, deadlines, limited quantities or seating limitations to communicate urgency or scarcity in your email subject line?
OPTION #1: SHORTAGE
- Yep, this is pretty much your last chance to get [insert tripwire name] at this price:
OPTION #2: NO SHORTAGE
- This is it…I’m done talking to you about this:
112 Examples of Email Subject Lines that Sell (by Type)
Benefit-Driven Subject Lines
- “Borrow” all my checklists…
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- My new book! (and a big mistake)
- Check out new “man cave” [PICS]
- Did you see this?
- 101 Blog Post Ideas
- Yep, this actually works
- BOOM! That just happened …
- Have you seen this yet?
- Where [desired result] Is And How To Get It
- Discover The [desired result] Secret
- [blank] Your Way To A [desired result] You
- To People That Want To [desired result] But Can’t Get Started
- 15 most popular posts of all time
- You, a [desired result]
- Stop [undesired result]
- You Too Can [desired result] in [time period] with [blank]
- How To Become [desired result] When You [something challenging]
- There’s Big [desired result] In [blank]
- You Don’t Have to Be [something challenging] to be [desired result]
- Little Known Ways to [blank]
- How to turn [blank] into [desired result]
- How To Build a [blank] You Can Be Proud Of
- Get [desired result] Without [undesired result]
- Get Rid of [problem] Once and For All
- Improve/Increase Your [desired result] In [time period]
- Imagine [desired result] And Loving Every Minute Of It
- Here’s a Quick Way to [solve a problem]
- Get [desired result] Without Losing [blank]
- The Lazy [blank’s] Way to [desired result]
- How To Make People Line Up And Beg To [blank]
- How To Get [desired result] Out Of [blank]
- How To [desired result] When You’re Not [blank]
- No [undesired result] Just [desired result] Everyday
- Never Suffer From [undesired result] Again
- The Quickest & Easiest Way To [desired result]
- If You Can [blank] You Can [desired result]
- How You Can [desired result] Almost Instantly
- How To Become [desired result] When You [something challenging]
- How To Use [blank] To [desired result]
- How To Turn Your [blank] Into [desired result]
- See How Easily You Can [desirable result]
- Now You Can Have [something desirable] Without [something challenging]
- How To Take The Headache Out Of [blank]
- X Questions Answered About [blank]
- Give Me [short time period] and I’ll Give You [desired result]
- Answered: Your Most Burning Questions About [blank]
- Take X minutes to get started with [blank]… you’ll be happy you did!
- Who Else Wants [desired result]?
- How to fast-track your [desirable result]
- How [impressive number] Got [desired result] Without [undesired result]
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- [SWIPE] Our best email subject lines of 2017
- [TEMPLATE] Cold email anyone and get a response
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- 212 blog post ideas
Logic-Based Subject Lines
- Do NOT sell on [Channel | Platform] without this $7 tool…
- Steal these email templates…
- THIS is the hottest trend in digital marketing…
- The 8-figure template… (swipe this)
- Call me crazy, but…
- Frankly I’m a little surprised
- Subject: How to get paid [Literally]
- A simple sales copy formula
- It’s landing page magic…
- How to write a promotional email
- The ideal length of everything online
- 21 Landing Page Mistakes
- 2017 will be a land grab (Get Yours)
- Spooky discount 75% off Mastermind
- Survey Results (sort of…)
- [Niche / Tactic / Objective] Hacks
Threat-Based Subject Lines
- WARNING Only 178 Tickets left…
- The Facebook Slap is coming…
- Last Chance?
- Bad News
- You’re About to Miss Out
- 10 Useless Marketing Tactics
- I’m Done Talking to You About This
- Copy and paste these 72 headlines [Last Chance]
- Do You Recognize the [number] Early Warning Signs of [blank]?
- If You Don’t [blank] Now, You’ll Hate Yourself Later
- I’ve Lied to You for [time period] Now
- The Biggest Lie In [your industry]
- X Shocking Mistakes Killing Your [blank]
- Don’t Try [blank] Without [desired action] First
- [blank] May Be Dangerous To [something precious]
- [blank] May Be Causing You To Lose Out On [desired result]
- At Last, The Secret To [desired result] Is Revealed
- The [blank] Risk Hiding In Your [blank]
- Why you shouldn’t [do what I desire them to do]
- Why [blank] Fails and [blank] Succeeds
- Do Not Try Another [blank] Until You [take desired action]
- The Ugly Truth About [blank]
- What Your [blank] Won’t Tell You And How It Can Save You [blank]
- What Everybody Ought to Know About [blank]
- Your [blank] Doesn’t Want You To Read This [blank]
- The Sooner You Know [blank] The Better
- Here is a Method That is Helping [world class example] to [blank]
- [blank] Hacking With [world class example]
- Savvy|Smart|Sexy People Do XYZ
- Why I [blank] (And Maybe You Should Too)
- [Do something] like [world-class example]
- The [desired result] That [world class example] Is Talking About
- Join [impressive number] of Your Peers that [take desired action]
- [desired result] Like A [desired group or person]
- How [impressive number] Got [desired result] in [time period]
- Like [world class example] You Can [desired result]
- [world class example] Reveals Ways To [desired result]
- Why [impressive number] of People are [taking desired action]
- A Simple Way To [desired result] That Works For [desired group/person]
- How to [desired result] Like [world class example]
- eCommerce Lessons from the Big Boys
And that’s a wrap on the best email marketing subject lines (so far) in 2016… download the list free by clicking here!