Do you do your best work in the morning or the evening? If you’re like me, your contributions of content, design or creative business modeling seem like they come at random times and days of the week.
Most agile startups and small business marketers I meet with any traction feature leaders that are one-part early bird, two parts night owl.
If you’re the up-at-dawn morning person who jumps out of bed ready to take on the day – you may think you should do most of your blogging, digital design, content creation or other creative work at the beginning of the day, when you’re fresh.
If you’re a night owl, and feel barely awake until mid-afternoon, it’s logical that you’d save your most creative work until late at night.
No Matter which Person You Are of the Two, your Choice of Creative Timing is Probably Wrong
A new research study by Mareike Wieth and Rose Sacks finds that creative ideas often come at our least optimal times.
Based on the study, those who identify themselves as morning persons actually do better with insight-based problem solving — tasks that required original thinking — in the evening.
On the other hand, night owl performance is quite the opposite, with more “aha!” moments coming earlier in the day.
This free infographic comes to us from our friend and partner Neil Patel (founder of SEO tool Quick Sprout, formerly of Google and the co-founder of Crazy Egg, Hello Bar and KISSmetrics).
You can swipe the larger version of this visual shocker by visiting his blog here.
After seeing this, do you plan on changing what time you write, design, blog or brainstorm now – based on the data in the infographic?