For marketers, the holidays are all about deep discounts. Deals. Sales. The sales funnel that I’m about to show you, called The Velvet Rope Campaign, capitalizes on that trend. It’s best used for those selling physical products, whether online or brick and mortar, but it can also be deployed for
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Most marketers guess how much a customer is worth. They guess how much they can pay for website traffic. But successful online marketers make calculations. Then… they adjust based on data. Based on split testing. And then? They adjust based on math. Let’s face it… Your competition is just
CTA buttons – or buttons on your website that push the visitor to take action (i.e., a “Call to Action“) are tricky little things. They seem so simple. So straightforward. But a year or two ago, I had my eyes opened to the crazy power of a really,
One of the best ways to dominate any niche online is to target “buyer keywords” or keywords that show buyer intent, i.e. that someone is in the phase of being ready to buy and aren’t just browsing or vaguely interested.