Your LinkedIn Company Page is an online beacon for both prospective customers and prospective employees.
As such, it is a truly unique space on the web, one that blurs the lines between knowledge-sharing platform and relationship-building tool.
To help you make the most of your LinkedIn Company Page, we’ve put together this visual guide, which features several “Pro Tips” that LinkedIn has contributed, along with some visual examples we’ve gathered from top- performing Company Pages.
So, flip on through and find some inspiration.
And if you’d like a text-only version of LinkedIn’s tips, refer to the checklist that comes with your free Linkedin Company Page visual guide download.
1. Linkedin Company Overview
“Make it easy for the right people to find your Company Page by adding SEO terms in the description and ‘Specialties’ sections.”
2. Logo + Banner
“Keep your Company Page fresh with rich cover images that reflect your company’s accomplishments, events, and offerings.”
3. Linkedin Careers Page
Studies show that a strong employer brand can cut cost per hire by over 50%. Use rich media (like video) on your Careers Page to showcase yours.”
4. Linkedin Showcase Pages
“For business lines or initiatives with unique messaging and audience segments, consider creating a dedicated LinkedIn Showcase Page.”
5. Featured Groups
“Tie all of your LinkedIn communities together by using Featured Groups to show Groups you manage or participate in on your Company Page.”
6. Company Updates
“Every like, comment, and share increases your reach. Prompt your followers to take action on your updates by asking thoughtful questions.”
7. Page Analytics
“Get insight into what’s working and what’s not by using Company Page Analytics to test frequency, topics, and formats.”