This might come as a shock to some of you, but you DO NOT have a web traffic problem.
But you DO NOT have a traffic problem. And here’s why…
What if I told you that each time you get a visitor to a page on your website, you make $10 in profit?
You think maybe you could get traffic to this web page?
Damn right you could…
You could spend up to $9.99 to get each visitor to your website and still profit.
In fact, you’d be able to pay more than $10 per visitor if you truly understand the whole of the Digital Revenue Engine.
If you understand and execute on this step in the Digital Revenue Engine conversion flow, you’ll be ahead of most of your competitors.
Some of the wisest online startups will often tell you,
“He who spends the most to acquire a customer, wins.”
Founder and CEO of Amazon.com, Jeff Bezos once stated…
“Your margin is my opportunity.”
The lesson you’ll learn is that once you understand “The Engine” – you become unstoppable.
Amazon sells at very thin margins knowing that acquiring new customers, selling more to each and selling more frequently to each is how you become unstoppable.
Website traffic is NOT a problem.
Google, Facebook, Twitter, Pinterest and LinkedIn, just to name a few, are lining up to sell you targeted traffic. Your Search Engine Optimization Consultant or digital agency wants to send you more traffic.
You simply need to understand two things …
- How to measure your website traffic – and what this traffic is worth
- How to get maximum instant revenue from that traffic
Agile marketing tactics are worthless if you don’t understand the DRE. And that’s why you’re frustrated. You have no context. You have no system.
We can teach you to drive traffic through tactics like blogging, social media strategy or email marketing – but you’ll need to understand the digital revenue engine first.
The ultimate goal, no matter which traffic source you choose, is to drive prospects into the DRE Conversion Flow.
Become a master of a single, steady Traction Channel (also known as traffic referral source). Stay focused on that traction channel and, once mastered, add a second and third traffic source.
These traffic sources include…
- Email marketing
- Social Media Strategy (Facebook / Twitter / YouTube, etc)
- Google AdWords / Display Network (retargeting)
- Organic Search Engine Optimization
- Blogging for Business
- Referral Programs
Your traction channel strategy begins and ends with driving visitors into the Digital Revenue Engine.
The DRE begins with the Lead Generation Offer … we’ll talk about that one next.