No digital product or customer experience should be created without a buyer persona in mind. And for every persona, B2B or B2C, hides a social influencer.
Once you’ve passed the difficult challenge of user-driven product development and/or digital design – you need to optimize the customer experience.
But first, you need to sell your team or your leadership on the need to help them help themselves via online revenue. This digital strategy toolkit has you covered from the first user story to the last page of a fail-proof online marketing proposal …
Buyer Persona Templates for Agile Marketing
Effective buyer or user personas (they are different) contain a great deal of information about your customer, from demographics to personal motivations.
Anything that influences how the customer thinks about your company or product is important for the persona.
The Social Influencer Lifecycle
This FREE infographic shows “cultivation bands” of possible influencer touchpoints.
These are broken down into initial contact with loyal followers in social channels – to lead, engagement and then brand advocate and contributor.
If you are creating a one year engagement strategy, it might be helpful to use this unfunnel methodology.
The influencer journey visualizes the opportunities and possible conversion points along the path toward social brand advocate.
A brand advocate not only interacts in social networks, but has a deeper affinity for the brand and thus develops a lifelong relationship with the brand, creating useful content across all digital media channels (i.e. a customer review, webinar event or blog article) that promotes or raises revenue for the brand.
A reward/incentive program is critical to this cultivation strategy.
Touchpoints may vary, but for maximum effectiveness use a variety of digital channels.
The Website Optimization Playbook
We all know how critical a website is to your business strategy, but what does it really take to have a great website that drives traffic, generates leads, and converts them to revenue?
This free unfunnel playbook is the ultimate resource to having a killer website.
With it, you’ll learn…
- How to get found online with new SEO tactics, linking strategies, and more
- The essentials of UX design and web usability
- How to use content to drive traffic to and keep them on your website
- Easy ways to use your website as a lead generating machine…including Calls-to-Action, Landing Pages, and Form optimization methods
Digital Strategy Proposal Template
This free template provides a quick and easy outline for how to not only win in the digital marketplace across multiple channels, but also how you can get clients and team members on-board (beyond politics or who gets the credit).
Download this digital marketing proposal template to have a consistent reference for how to format, visualize and deliver online success in 2015.
