A few experiences this month led me to finally vent a little bit about being a woman in digital marketing. Although I might come off as a cranky old whiny chic, this post is meant to inspire and challenge other young women to do better.
A woman is treated differently when they make a digital recommendation.
Be prepared to work harder and longer hours to get the same promotion.
When you get that promotion, you will probably be paid about 25 percent less than a male counterpart.
So what can you gleam positive from this masochistic drive to digital career nirvana?
I can tell you that crying about inequities that are holding your back…
… doesn’t work.
Instead, you can just make people pay for their own missed opportunities.
In my career, whenever I felt a person judged me for my appearance or gender, I became a master of using it to fuel a return that would prove their ignorance.
Would I have been as successful at my unwavering obsession, being a thought leader and crushing business goals if all these people didn’t piss me off?
But what I learned along the way (and many times from men) is to stop asking for permission and beg for forgiveness later – because really, I had nothing to lose.
A core weapon in my repertoire was drive, focus and trust in the people that did recognize talent – it was the only fuel I needed to ignore all the people that were just being ridiculous and weren’t worth my breathe to make see reality.
Instead of walking around with something to prove, I remained centered on a goal and found innovative and efficient ways to get there and then crush it.
I felt if they did, then they had no argument.
For every negative, there are positives. The negatives seem to naturally get the attention but the little things like… having the ability to multi-task, being strategic, having empathy, able to nurture teams and talent – all can be an advantage in this crazy word.
Now that digital is not just some fad, being a minority doesn’t seem so bad.
The reality of our word always needs to be recognized in order to formulate a strategic plan that will beat all odds. Expose weakness and capitalize on success.
So, I urge all young women thinking about digital technology and fear they may not measure up in a field of computer engineering, programming, development, analytics etc. to NOT bow out on the basis that it hasn’t been done before.
Instead recognize the opportunity that you can do it first – and then kill it.
Don’t ever give up fighting – Join the revolution…
… Knowledge is power – DIY.