Meet Startup Sally.
She’s an online content producer, startup founder and temporarily – a slave to the corporate marketing machine.
Her services are high in demand.
Businesses turn to her for the smartest online content strategies and digital experiences on the web.
Meet Sally’s friend, Marketing Manager Mike.
Mike’s boss just busted in his office, telling him that he’s now in charge of this whole “agile marketing” and “growth hacking” thing he keeps hearing about.
The CEO wants people to know, like and trust Mike’s company online.
So he texts Sally, and in desperation, offers to buy her drinks if she’ll give him a few tips on how to get started.
Sally is no idiot. She takes Mike up on his offer.
Halfway through her second martini, Sally leans in and says…
“Well, there’s only a handful of resources that could help your company move like an agile startup.”
And they’re the same as the tools you’d need to start your own company.
According to bestselling author and media strategist Ryan Holiday, growth hackers have thrown out the old playbook and replaced it with tools that are…
They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions.
Holiday offers rules and examples for aspiring growth hackers, whether you work for tiny startups or Fortune 500 giants.
Entrepreneur and book author Eric Reis introduces the Lean Startup approach fosters companies that are both…
- More capital efficient
- Scale by leveraging human creativity more effectively
Inspired by lessons from lean manufacturing, it relies on…
- The concept of “validated learning”
- Rapid scientific experimentation
- A number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want.
The lean startup model enables a company to shift directions with agility, altering plans inch by inch, minute by minute.
Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs – in companies of all sizes – a way to test their vision continuously, to adapt and adjust before it’s too late.
Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.
How does a brand make the transition from old to new?
According to advertising legend Alex Bogusky and marketing guru John Winsor, it starts with the realization that the message is not the product, the product is the message.
In Baked-In, they offer a step-by-step guide on how brands can adapt and thrive in this brave new world.
Using these tools, Bogusky and Winsor successfully marketed some of the most important brands in the last decade, including Google, Nike, Microsoft, Patagonia, Toyota, and Burger King.
And in this manifesto, they reveal how, using business tools at hand — product design, brand history, internal collaboration — and the new tools of digital technology — YouTube and the web in general — companies can succeed in the 21st-century marketplace.
Brian Solis offers the overview of real-world experiences versus “user” experiences in relation to products, services, mobile, social media, and commerce, among others.
WTF explains why experience is everything and how the future of business will come down to shared experiences.
- Aligns tenets of UX with concepts of innovative leadership to improve business performance and engagement – motivating readers to rethink your business model, customer experience and employee relationships
- Motivates readers to rethink business models, products and services, marketing, and customer and employee relationships with desired experiences in mind
- Brian Solis is globally recognized as one of the most prominent thought leaders and published authors in new media
Discover how user experience design affects your business, and how you can harness its power for easy revenue growth.
Whether your dream is to escape the rat race, experience World travel, earn big monthly income with no management, or just living more and working less, The 4-Hour Workweek is the blueprint.
This step-by-step guide to luxury lifestyle design teaches:
- How author Tim Ferriss went from $40,000 per year and 80 hours per week to $40,000 per month and 4 hours per week
- How to outsource your life to overseas virtual assistants for $5 per hour and do whatever you want
- How blue-chip escape artists travel the world without quitting their jobs
- How to eliminate 50% of your work in 48 hours using the principles of a forgotten Italian economist
- How to trade a long-haul career for short work bursts and frequent “mini-retirements”
A manifesto for the digital age, Steal Like an Artist is a guide whose positive message, graphic look and illustrations, exercises, and examples will put readers directly in touch with their artistic side.
When Austin Kleon was asked to address college students in upstate New York, he shaped his speech around the ten things he wished someone had told him when he was starting out.
The talk went viral, and its author dug deeper into his own ideas to create Steal Like an Artist, the book.
The result is inspiring, hip, original, practical, and entertaining. And filled with new truths about creativity:
Nothing is original, so embrace influence, collect ideas, and remix and re-imagine to discover your own path. Follow your interests wherever they take you.
Stay smart, stay out of debt, and risk being boring … the creative you will need to make room to be wild and daring in your imagination.
Possibly the best read in history about digital design, marketing or content strategy. PERIOD.
Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design.
Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on the subject.
If you’ve read it before, you’ll rediscover what made Don’t Make Me Think so essential to Web designers and developers around the world.
If you’ve never read it, you’ll see why so many people have said it should be required reading for anyone working on a website.
Here’s a list of related titles, as well as those listed that Erica and I have collected over the last few years.
What – if anything – would you add to it? Oh…almost forgot one. :)