I hate email… HATE IT. For those of you who don’t know me personally, let this serve as one of the most accurate forecasts you’ll ever hear about an individual’s perseverance through even the most difficult test given to me to-date: An incentive from Google to use my email, which is mostly through Google (regardless of host).
So what’s the incentive?
Well, it’s another invite-only launch of the latest Minimum Viable Product (MVP) from Google and Gang (remember those?). Part Google Now – part Gmail, it appears this one is vague in its description of end-user benefit, but strong in promise.
Let me explain by sharing with you what I just found in my (delayed and backed-up) Google Mail inbox -here’s the video promotion straight from Google’s Webmaster blog.
I’m a bit on the fence regarding the search engine giant’s obvious move at data integration, following a still unknown impact of the Penguin 3.0 release (although I will be speculating later today about the latter).
On one hand, you have a product that claims to be better than the one Google just updated. But this one gives the promise of prioritization and exclusion of Inbox items that are neither high-priority nor high in affinity to the user’s online behavior… at 40 percent of the Internet’ web traffic in 2013 going through a Google service or network in some way – they’d certainly have the inside track. Or do they?
On the other hand, is this really going to encourage me to open my friggin’ email, in a timely and efficient manner – and with a response turnaround time that puts your local DMV to shame – here it is… a Google invite to request an invitation for something that looks (a lot) like more Gmail. Even better, the blog posted to Google’s official blog, which gloats about the new product’s upcoming greatness – has a comments feed that is full of Google employees as far as the digital eye can see.
Now I’m asking for your thoughts on this one: Is Google’s new Marketing technology friend, or fiscal foe to the agile startup business? One who in most cases has newfound traction, only to find out that it now isn’t big enough to break even on the lost search impressions and clicks many businesses can likely notice this week since the march of the Google Penguin?
While you’re out searching for gains in SERP rankings and new customer acquisition online, another legible recommendation – have you read my recent blog post, titled Growth Hacking with Google Keywords? It may come in handy for the latter statement should you find yourself in online traffic court.
But getting back to the tool of the day, here’s where the invites come in (you can read it in full by clicking here):
“Starting today, we’re sending out the first round of invitations to give Inbox a try, and each new user will be able to invite their friends. If Inbox can’t arrive soon enough for you, you can email us at [email protected] to get an invitation as soon as more become available.
When you start using Inbox, you’ll quickly see that it doesn’t feel the same as Gmail—and that’s the point. Gmail’s still there for you, but Inbox is something new. It’s a better way to get back to what matters, and we can’t wait to share it with you.
Cross-posted from the Official Gmail Blog“