Well this is the week that Google has starting the implementation of its new algorithm that uses “mobile friendliness” as a ranking signal. At least this time around Google has been transparent in its communication about this.
The change comes down to one very important criterion: whether your website, landing pages, and blog are fully optimized for mobile.
Are you ready for it? Let’s find out.
Google announced this new change on its Webmaster Central Blog back in February and has done a thorough job ever since preparing marketers and website owners to predict how the change may affect their site and search traffic. They explain:
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal.
This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.
If your site isn’t fully optimized for mobile devices, you will likely see a hit to your ranking on mobile searches. Which is why some experts started calling this “Mobilegeddon.”
Test Your Website For Readiness
One noteworthy value add from the search engine , they’ve provided website owners with free tool well in advance to tell them exactly what is needed to prepare for the new mobile search algorithm.
When you run your site on the tool, you’ll get a quick assessment of whether your mobile rank will suffer as a result of the April 21st change. If your website is fully optimized for mobile, you’ll get a success message like this one:
At the end of the day, what Google wants to do is give the user the very best search experience they can and this includes being able to find what they are looking for on mobile devices with ease.
Let’s face it, there is nothing more frustrating than trying to look at a website on a mobile device that is not mobile friendly and nobody is going to stick around trying to navigate their way around such a site.
Everything these days – expecially on the web – is about speed.
People want to find what they are looking for fast and that is what you need to be giving them if you want to stay competitive and have an opportunity to build a relationship with them.
So, my friends, if you don’t yet have a mobile friendly website then you need to do something about it, fast, particularly if you are relying on Google for leads or if more than half of your website traffic (like most people on the web) is coming from organic search results.
Once this algorithm change is fully rolled out, you will experience a fall in your rankings, so you need to move fast.
There are two ways to make your website mobile friendly:
- You can have your website made responsive, which means it fits the screen of any mobile device and so is easily view-able
- You can have a mobile site built and “attached” to your current website so when somebody views your site on mobile devices, it re-directs to the mobile site, which again views easily, kind of like an app.
So, there you go!
If you need any assistance at all, whether it be for your bosses website or your own, don’t hesitate to to check out our free SEO resources or simply get in touch.
The unfunnel team – along with our partners – are offering very special deals for anybody who is a bit stuck with this, so we can help you to stay out of Google’s bad book!
I hope this information has been helpful! Until next time….
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