Let me guess…
You’re short on the time and manpower needed to execute key, strategic inbound marketing tactics like blogging and social media publishing.
Fortunately, there are several digital media agencies out there who specialize in the inbound methodology that can help.
But like any other agency partner, make sure this digital agency is a good strategic match for the type of goals and challenges you have, as well as your internal teams and processes.
Digital agencies whose personalities, leaders, skill sets and core values map to the above 11 attributes will be well-positioned to deliver.
A Few Examples of the Attributes and Core Values to Look for:
- Offers the Right Inbound Marketing Services
- Uses a Goal-Oriented Sales Process
- Maintains a Website Optimized for Inbound
- Presents Compelling Case Studies
- Teaches and Trains your Internal Marketing Team Members
- Possesses Strong Project Management Skills
- Values Transparency
Marketing dollars have shifted away from traditional outlets like PR and cold calling. But the skill sets of internal teams lag behind.
As a result, businesses wanting to take advantage of ROI-driven online marketing tactics like blogging and social media are looking to outside agencies for help.
These agencies can use their deep online experience to help companies and businesses short on time and internal resources increase their online traffic and lead generation efforts.
However, it is not one-size fits all.
Digital agencies come in all shapes and sizes, with different inbound specialties and talents. But there are core values and skill sets that make some better than others.The return on investment businesses experience when shifting from outbound to inbound marketing has been well documented — and with good reason!
The inbound methodology’s combination of remarkable content and website engagement create a bedrock foundation for sales and marketing efficiency, effectiveness and growth.
Here are the 11 most important values to consider when choosing an inbound marketing agency.