I firmly believe that in order to vote people should be required to take a political aptitude test. Back in 2008, during the presidential election, I was a student in college. What I observed during that time was slightly alarming…
Voting for Obama was all the rage. It was trendy. He was about change, man.
The alarming part wasn’t who was running for President. It was that all of these stoner college kids were voting based on what? Something being cool and trendy?
Most of them knew nothing about political platforms or what each candidate stood for. A part of the vote for the future leader of our country was made by people with their heads up their asses.
Testing is essential to progress. Especially in an era where everything is evolving rapidly.
The important theories you have learned were all formed by rigorous testing.
A theory, in case you didn’t already know, is an idea that has been so thoroughly tested it is assumed to be fact. However, nothing is really fact because everything is constantly changing, including theories. Thus the need for constant testing.
In addition to this, I have a parenting blog. I have had to test various times and days to post to see which generated the most traffic. In doing so, I have found that I have the most traffic Thursday or Friday between 1-3pm. When the kiddies are napping and the moms get a chance to get online.
Anything before that doesn’t work well because they’re going through their morning routine and the same goes for anytime after 3 because they are preparing for their night routine. So, that’s what works for my niche audience.
You must figure out what works best for your audience.
And, it isn’t a one size fits all answer. There will be a different result based on your target audience. Likewise, you can’t rely on what’s popular at the time because it could change tomorrow.
Everything in life revolves around testing, trial and error.
You wouldn’t buy new shoes without trying on a few pairs first. Nor would you buy a car without test driving it. It’s all about finding the right fit. So why shouldn’t your business? If you’re planning on sticking to the old, “tried and true” method, prepare to fail.
The brand and what it stands for are more important than ever now. As well as its ability to evolve. You must figure out what you want your brand or product to stand for and who you want it to target.
How will you cater to your consumers changing needs and behavior? To attract new visitors and keep your consumers coming back you must create meaningful experiences. What strategies will you use to design that ultimate experience?
Testing leads to new ideas and innovation. Innovation is crucial to keeping your brand relevant.