Thinking of giving up on social media as part of your web content strategy? Before you pull the plug on this underrated and integral piece of the revenue pie, a few quick facts to consider…
Social media is Still Growing – and Evolving…but not Easily.
58% of B2B marketers say they are using social media for lead generation (2012 study from SocialMediaExaminer.com)
Social media contributes less than 5% of all traffic and leads to B2B websites (2013 Optify Study)
Google+ recently overtook YouTube as the number 2 social network
- Twitter: 40%
- Facebook: 32%
- Google+: 27%
Facebook drives the traffic, but Twitter generates 9x the leads
How to Use Social Media to Generate Leads
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