In the World of WordPress SEO, not all themes were created equal.
Some themes only have great designs, while others have built in great SERP performance by developing with SEO-friendly code and building in the fields you need to optimize your site for search.
And while you can go with any WordPress theme and optimize for search engine optimization using just a few plugins, which we will discuss in the next step, there are certain themes that go the extra mile integrating search engine optimization during development.
Here are the top two SEO friendly WordPress frameworks and themes.
Any themes built on the Genesis Framework by StudioPress are by far the best for SEO.
If I had to point out two reasons out the gate, they would be the following.
- Matt Cutts of Google fame switched from Thesis to Genesis in 2013
- Joost de Valk, known for creating Yoast SEO, one of the most popular SEO plugins for WordPress to-date, began creating his own WordPress themes
Studiopress Themes are all child themes built upon the Genesis Framework.
If you are a developer, one thing you will really appreciate about the Genesis Framework / StudioPress themes is the developer package.
Unlike most developer packages, if you purchase a StudioPress Pro Plus All-Theme Package (currently $399 for the Genesis Framework, 43 child themes, plus future themes and lifetime support), you can use their themes (and future ones) on all of your websites and your clients without paying additional licensing fees.
Other perks to going with StudioPress Themes for WordPress built on the Genesis Framework include…
- Being able to pick from 43 well-designed WordPress themes that look great straight out of the box (plus additional child themes by third party designers).
- A go-to list of developers for additional customization needed.
- A framework praised by WordPress founder Matt Mullenweg.
- Join a who’s who list of great users such as Chris Brogan, Darren Rowse, Jay Baer, and other industry experts.
Pricing for the Genesis Framework is $59.95. Individual child themes + the Genesis Framework are priced from $79.95 to $99.95.
You can also choose the Pro Plus Package at $399 for the framework plus all current and future child themes developed by StudioPress.
To learn more about StudioPress, visit their Studiopress 101 “Get Started” page.
Choosing Other WordPress Themes
There are an endless number of WordPress themes out there, both free and paid. If you decide to go with another theme, be sure to check the following with the theme’s demo version.
- Load time – Google ranks sites it believes give searchers information they want and a great user experience – and this has an increasing focus on Mobile Usability. Slow loading websites do not offer a great user experience. If the theme demo takes a while to load, it’s not the one to choose.
- Mobile Responsive design – WordPress Frameworks and themes that offer responsive design (designs that work on desktops, tablets, and smartphones) are best for both user experiences. But more critical, Google might not show your website in mobile search results if your website is not mobile-friendly.
- Footer links – Some free themes (and even paid ones) will insert links in the footer. While having a link to a theme developer isn’t a bad thing, having a theme that puts other links in the footer is. Some won’t show these links in the demo – if you download a theme for free, check it once it’s on your website to ensure you haven’t gained any unwelcome links.
You can also check this WordPress SEO guide to check for more WordPress SEO do’s and don’ts.