Effective buyer personas contain a great deal of information about your customer, from demographics to personal motivations and pain points of your prospects.
Anything that influences how the customer thinks about your company or product is important to creating your buyer persona.
1. Team Alignment
When everyone creates experiences targeted to the same buyer persona, the end-result is more cohesive and powerful. Buyer personas are common touchstones for experts in all business units – not just marketing.
2. Prioritize your Product Design and Marketing Efforts
In marketing, what’s killer for one person can be irrelevant to another. Buyer personas help you create content that speaks directly to the needs of a specific person.
3. Focus on Conversions – that are Consistent
Buyer personas help identify your ideal customer, the sub-segment most important to your business … to prioritize your marketing and product design efforts – and creating customer experiences that convert.