The last way to grow a business is to increase the number of transactions per customer.
Enter the Partner Conversion Path – your final step in the Digital Revenue Engine.
The goal of the Partner Conversion Path is to have frequent, strategic communication with your buyers and prospects that cause them to buy again and again.
Because you have received their contact information through the Lead Generation Offer you have the ability to continue marketing.
Email marketing, content marketing, organic social media, custom audiences and ad retargeting are tactics used to maintain communications with customers and increase transactions per customer.
- How are you ensuring that you can reach your customers again and again?
- When was the last time you contacted a customer with something other than an offer?
- Who could be a better partner than your first customer?
Partner Conversion Path Resources from the unfunnel blog:
Increase the number of touches with your existing customers, both promotional and non-promotional, and you will increase transactions per customer through the Partner Conversion Path.