…you may think you have a traffic or conversion problem.
In my experience, after working with hundreds of businesses – from startup to enterprise, philanthropy to retail – I’ve found that’s rarely the case.
Low traffic and poor conversion rates are symptoms of a much bigger problem… a problem that’s much harder to see (that’s the bad news), but much easier to fix (that’s the upside).
Every client I’ve acquired to-date calls me because they want help with one of two things (or both)…
With each call, the presumption is the same…
They assume that I will simply tweak a headline or change their paid media targeting efforts, and instantly solve their pain points.
But the need to increase traffic or improve conversion tactics are rarely the problem. More often than not, it’s a campaign problem.
The problem with 99% of my new clients is that they can’t spend enough to acquire new customers, and the way you fix that problem is to fix your conversion paths via inbound campaign planning.
As marketing legend Dan Kennedy says,
“Ultimately, the business that can spend the most to acquire a customer wins.”
If we can fix your sales process so that instead of making $197 for every $216 you spend, you’ll begin to make double or triple the revenue for each new customer acquired – and then your whole game changes.
Suddenly, you can afford to buy more traffic from more places…
- You can outbid your competitors
- You can spend 2-3x what they’re spending now
- You can be exponentially more profitable at the same time
So what changes do I make to boost my client’s business online?
How do we take a sales process that’s losing money and transform it into a tool that allows you to spend more than your competition?
- Generating more traffic
- Acquiring more customers
- Generating more revenue per customer acquired
THAT is what today’s blog post is about.
In this post, I will help you understand how to structure your products and services in a way that allows you to make double or triple the revenue from the same website traffic you’re already generating now.
…and when you follow the steps of my Digital Revenue Engine, you’ll open the floodgates.
“The Engine” allows you to spend a lot more money to acquire a lot more new customers. It also shows you how to communicate with prospects and new customers in a way that makes them want to ascend up your conversion ladder – and generate you more revenue as you provide them with more value.
Offline versus Online Sales
Content marketing, podcasts, social media channels and online video are little more than newer versions of traditional offline media channels.
- Direct Mail = Email
- Networking = Social Media
- TV = Online Video
- Radio = Podcast
- Newspaper = Blogs
Instead of using mail, inbound marketers use email campaigns.
Instead of newspapers and magazines, internet marketers use blogs.
Instead of using radio ads, internet marketers use podcasts.
The Hidden Secret To The Online Sale
While in my earlier years as a consultant, I tried modeling landing pages, sales copy, emails and content marketing tactics off the best in the biz. But the real money is in what I couldn’t see on the surface – it’s why every marketer you benchmark makes 10-20x the revenue you do…
…even if you copy their online marketing tactics verbatim.
Step 1: Find Your Customer
The “secret sauce” to selling anything online consists of 4 simple questions that I ask anyone who hires me for consultations. Here are those 4 questions…
- Who Is Your Ideal Customer / Donor / Client?
- Where Can You Find Them Online?
- What Offer Type Attracts Them?
- What Objective Do You Want To Help Them Achieve?
Believe it or not, these 4 questions are THE ONLY things you need to know to create effective buyer personas, find social influencers and create user stories that help you build inbound marketing campaigns that convert.
Step 2: The Conversion Ladder
One of the first things I explain to clients when I begin working with them is the concept of a Conversion Ladder – and how to create an Offer Fragmentation Map, and it’s the first two things you have to build out before you can start working on any marketing campaign or product launch.
The BIG SALE is where you want to take your customers eventually – but should NEVER, EVER be your first offer. EVER.
To find out how to structure this conversion flow and build a killer product launch campaign – in any niche – check out this FREE VIDEO TRAINING SERIES…