All customers are NOT created equal.
In this agile marketing infographic, possible influencer touchpoints are connected by what we call “cultivation bands” of tactical flow.
Each band is broken down into initial contact point with a potentially engaged follower in social channels – who is then generated as a qualified lead, nurtured with engaging content and then made social media advocate – before the user becomes the most positive aspect of all digital marketing user phases…a contributor.
This journey illustrates the opportunities and online conversion opportunities along the path toward social brand advocate.
A brand advocate not only interacts in social networks, but has a deeper affinity for the brand, thus developing a lifelong relationship with the brand.
A partner or referral program is critical to this omnichannel cultivation strategy.
While digital touchpoints may vary, it’s always best to use a variety of digital channels to ensure maximum effectiveness to impact the user that’s often more valuable than most customers – the authoritative thought leader, social influencer or advocating blogger.
The brand steward.
The marketing influencer.
It’s free to join us…and it always will be.