So your considering a new website design or redesign of a website – or maybe just a UX pro bored as hell with nothing to do on Saturday.
No matter which one you are, and whether you’re seeking inspiration or actively needing help on finite areas of web design, I’m going to give you something to do!
Something that makes money online – for you and client.
So, let’s get into important issues and not talk about the bullshit like most blog post do. Many people have tried to explain this subject to their peers, and more often a superior, but failed miserably.
So what I’ll do is explain to you in a VERY simple way to understand is how user behavior needs to determine website design.
Responsive design provides a way to provide an optimal viewing across many different devices, considering the use of…
- Mobile phone
- Gaming system browsers
- Desktop computers
This will provide a way for simple reading and better navigation with very minimal of resizing, planning, and scrolling.
Pros and Cons
The pros of mobile responsive design is that it can make tracking your customer’s journey across different platforms easier. It can ensure greater parity of content. Once you’ve updated content in one place, it’s the same everywhere-which, for many brands, is a fantastic advantage.
It forces you to concentrate on mobile first, meaning you really define what the core content for your site. Focusing on this means you end up with a better desktop site because only the really relevant, really good stuff is left in. If this is not good enough for the mobile website, why is it good enough for the desktop?
The cons of the aspect is that responsive design is not a standard yet, at least not to as many marketing execs as it should be, and there are lots of unknown elements at the moment, making it tricky to troubleshoot problems. It also requires designers and brands to rethink how they are approach your web design.
The initial setup costs can be way more expensive, although the long-term costs should be lower than they really are.
The responsive web design ensures the customer will have a remarkable experience by rearranging content to establish the correct hierarchy of information. User interface design and user experience play a big role in making sure they can see what the important stuff is and what’s not important.
This will also help you understand where exactly the customer is within their online experience.
3 Types of Device Use
- Lean Forward: This refers to desktop use, these users are focused and engaged. They are also more likely to creating content as well as consuming. The customer path is very complicated with many multiple points.
- Lean Back: Tablet is more of a “lean back” activity where the user is focusing on more of the engagement and the consumption of the content. Navigation is through touch. Video and content drive usage more.
- Staccato: This is “always-on” activity, normally on a mobile device. Users are always on the move, interacting short intense tasks, are location-aware. They may be…
- Playing games
- Urgently searching for information
- Checking emails
- Browsing and posting to social media
- Reading news or seeing updates from trending websites
- Regardless of which one, or all at once, the customer journey tends to be more singular.
When you understand your customers behavior across their devices is a very important factor when you decide to go with a responsive design solution.
You need to follow your consumers. They could be doing many things, like… researching a purchase of a device, requesting information on another or completing a transaction somewhere else.
A mobile-specific website run with a parallel with your main site that could offer the highest quality consumer experience and this will be more very more cost effective.
Responsive web design is a technology choice.
When you determine the experience that they desire and identify what kind of offer is needed that will help maximize the customers journey experience. This is also in regard to mobile devices.
Think you can add insights to our startup network?