And more important, you’d better know what users are searching for online – and how they’re searching for it.
Since Google is the most popular Search engine in the history of the World, let’s start by using their Keyword Planner Tool.
Go to http://adwords.google.com/keywordplanner and make sure that you’re signed into your Google account first (you probably have one, even if you think you don’t – FYI).
You’ll arrive at a screen that asks you…
“What would you like to do?”
Click on the column that says…
“Search for new keyword and ad group ideas.”
This will expand, and you’ll have the option to enter a product or service.
When asking you to enter your “product or service” – Google is actually requesting you to enter the keyword you’d like your website to rank for.
Type your primary keyword into the search box. Your “primary keyword” should be a very general keyword associated with your product or service.
So for example, if your product is a “Graphic Design Video Training Course” then your primary keyword is “Graphic Design.”
Leveraging the Tools that Google Has Given You
To use the Keyword Planner effectively, this is what you need to do:
- Type your root keyword phrase into the search box.
- For the “Targeting” options, set to All locations, English, Google and search partners.
- For the “Customize your search” section, click on “Avg. monthly searches” link and then “≤” and enter the number “20000.” (or less than 20,000 monthly searches.)
- Click the “Get ideas” button! Look at the image to your right and make sure this is done correctly.
Most SEOs will typically advise you to only try ranking for keywords that have between 1,000-10,000 average monthly searches. I do not agree with this because Google’s search results have changed so much over the years.
For instance: Depending on your primary keyword phrase, you could trigger YouTube videos, Google Maps, or Google Images to display in the search results. Why care about those places?
Easy… YouTube videos, Google Maps, and Google Images have less competition and are easier to rank for.
You’ll want to hold on to the keywords with over 10,000 average monthly searches for analysis later because you’ll find some golden opportunities there.
So after you click the “Get ideas” button you’ll see a list of “Ad group ideas” – we don’t want to look at this tab. The information on this tab is used mainly by advertisers that pay for advertisement space on Google.
Instead, click the tab that says “Keyword ideas.”
Next click the “Avg. monthly searches” tab to arrange the keywords search volume from highest to lowest. And now that you have your keywords arranged, we want to start putting a list together of 20-30 long tail keywords, and buyer keywords.
A long tail keyword phrase has at least 3 words in the phrase i.e. “graphic design tutorials.” A buyer keyword phrase would be something like “graphic design courses” – mostly because a person is most likely looking to pay for a graphic design training course when searching this combination of keywords.
Make sure that you look at Google Trends as well (located to the left of “Avg. Monthly Searches as an icon you can click or even hover to see). You want to choose keywords that have a stable trend or that are trending upwards.
Do not chose keywords that appear to be on a downwards trend. Simply move your mouse over the squiggly line next to the keyword to view the search trends.
You can sort and save these keywords a few different ways. The easiest way is to download all the keywords into an Excel spreadsheet via CSV file and sort through them in Excel. If you want to download the keywords, just click the download link on the top right. This will enable you to download all 800 keyword ideas.
Keep in mind that the keywords with less than 10,000 monthly searches will be used to optimize your WordPress website. The keywords with more than 10,000 monthly searches will be used to optimize YouTube videos, Google Images, Google Maps, Amazon, Pinterest, etc.
Another keyword tool you can use is the Hubspot Keyword Tool. If you’ve never tried HubSpot, here’s a link to get a 30-day FREE trial of the best marketing software online. And I highly recommend you do…
In my next post, we’ll talk about WordPress SEO best practices. Make sure you don’t miss it – subscribe to unfunnel today!
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