In my next two blog posts (Create an Irresistible Lead Generation Offer and How to Create a Tripwire Offer) show you how to grow your business through the first of the Digital Revenue Engine tactics …
… how to increase your total number of customers.
The Lead Generation Offer is an irresistible bribe that gives a piece of valuable information to a sales prospect in exchange for their contact info.
Make no mistake, while money has not yet changed hands, this is a transaction. And it’s often the first transaction you will have with a qualified sales prospect.
So first, you’ll need to provide tremendous value with the Lead Generation Offer.
The Lead Generation Offer is usually given on a website page called a landing page or squeeze page – optimized to convert even cold web traffic into sales leads.
The lead gen landing page doesn’t need to be fancy.
Here’s a high-performing Lead Generation landing page from unfunnel and Hubspot – one of our partners in the marketing software niche,
The Lead Generation Offer exists solely for one purpose…
… that purpose is email list building.
Because the Lead Generation Offer is the very top of the Digital Revenue Engine Flow, increasing opt-ins here will pay dividends throughout the rest of the system.
What irresistible lead gen offer could you offer in exchange for a sales prospect’s contact information?
Lead Generation Tips & Tools
From the unfunnel blog:
- 40 List Building Tips and Tools that can Double your Online Revenue
- Steal my lead generation “revenue mousetrap” …
- 30 Reasons People Don’t Subscribe to your Email List
- Website Design’s Role in Agile Marketing Strategy
- How to Fix your unSocial Media Strategy with Lead Generation
- Using LinkedIn for New Business Leads – don’t be scared.
- Content Mapping the Customer Lifecycle [Slides + Worksheet]
- How to Turn a Bad Website Design into Fast-Growing Online Revenue
From the unfunnel Marketplace:
- Lead Generation Proposal Template [PPT Template]
- Lifecycle Touchpoint Diagram (Content Marketing Template)
- The Digital Revenue Engine: How to Build a Better Online Business
From our Hubspot Partner Co-Written Ebooks:
The more leads you generate through the Lead Gen Offer, the more Tripwire Offers you can then create.
[SWIPE] My 8-Step Lead Generation Offer Checklist