This little gem – as of today – has now generated 507 leads in the last 30 days…
It’s called a Lead Generation Offer – or “Lead Magnet” and if you don’t have one (or you don’t have a good one), this blog post might literally change your life.
Lead Magnet – noun – an irresistible bribe offering a specific amount of determined value to a prospect in exchange for the user’s contact information (usually an email address).
The goal of the Lead Magnet is to maximize the number of targeted leads you are getting for an offer.
If you build your Lead Magnet properly it will convert well even to cold traffic from sources like Facebook Ads.
Your Lead Magnet Ideas will be most effective in your conversion process if they are:
- Relevant to a core product or service offering
- Priceless in value
- Easy to be “consumed” (and quickly)
Today’s list of training resources and bonus freebie will flesh out the above ideas and walk you through the creation of your own Lead Generation Strategies.
We’ve applied dozens Lead Generation Strategies with hundreds of lead magnet ideas to dozens of businesses in nearly every niche you can imagine. It simply works.
Because the Lead Generation Offer is the very top of the Digital Revenue Engine, increasing opt-ins here will pay dividends throughout the rest of the system.
How To Grade Your Lead Generation Ideas
Lead Generation Tips & Tools
From the unfunnel blog:
- 40 List Building Tips and Tools that can Double your Online Revenue
- Steal my lead generation “revenue mousetrap” …
- 30 Reasons People Don’t Subscribe to your Email List
- Website Design’s Role in Agile Marketing Strategy
- How to Fix your unSocial Media Strategy with Lead Generation
- Using LinkedIn for New Business Leads – don’t be scared.
- Content Mapping the Customer Lifecycle [Slides + Worksheet]
- How to Turn a Bad Website Design into Fast-Growing Online Revenue
From the unfunnel Marketplace:
- Lead Generation Proposal Template [PPT Template]
- Lifecycle Touchpoint Diagram (Content Marketing Template)
- The Digital Revenue Engine: How to Build a Better Online Business
From our Free Downloads:
Lead Generation Tools We Recommend…
Hands down, LeadPages is the best way to quickly create great looking landing pages.
In addition, they include a variety of testing and deployment features, and offer a complete suite of truly helpful products.
Edit your pages with their 100% Live editor – meaning you see the changes you make to your content and layout live on the page. No need to refresh, preview or reload…
This powerful lead generation and membership platform automatically generates fully responsive pages for you when you with no extra work. So now your landing pages, sales pages and membership sites will all look stunning on any device.
OptimizePress comes in WordPress Theme and Plugin formats, so it is fully integrated with the WordPress Content Management System. You can use the plugin version with any other theme if you want to keep your main blog design.
Possibly my favorite tool in the LeadPages product arsenal, LeadBoxes uses a unique two step opt-in process that’s proven to increase rates.
Best of all, it’s easy to use and is straight forward to implement.
Email is perfect for keeping your brand top of mind and staying connected with those who make a purchase, read your blog or meet you in person. And when you join the community where email automation began, you get access to all features and a team that’s 100% devoted to your success.
Connecting other platforms with AWeber makes it easier to follow up after someone gives you their email address.
If they make a purchase with PayPal or register for a webinar on a landing page, we’ll make sure they get added to your email list so you can focus on sending the perfect email.
GREAT Lead Generation Training Course from Russell Brunson of Dotcom Secrets fame…. (which is also a great book BTW)
Want more information about the Digital Revenue Engine?
Thousands of small business owners and startup marketers have seen this model containing detailed examples and in-depth explanation of my 5-step Digital Revenue Engine model.