What? Yeah, I know…but hear me out on this one.
As you hear Miley Cyrus’ tunes in the distance while playing games on your Samsung or iPhone, don’t lose your shit just yet …
Has it ever crossed your mind what the similarities are to Google?
Who would have thought that – in the timeline of Miley, search engines like Google, and for that matter, the social channels it owns – there are some surprising things each of them have in common?
Sure – the obvious ones you expect – both have brought with them big impact to the people who experience them. And both have seen their disappointment, as well as their peaks.
But those are too obvious. Here are 5 surprising parallels that aren’t:
1. You Never Know What’s Coming Next
From pure-heart golden girl artist and actress, young Miley became a controversial personality in Hollywood. She chopped her locks and took on the persona of a modern, all-out sex object.
Similarly with Google, transition is constantly occurring to benefit the user. It can be noticed that previous algorithms for Google are the ones you see in its YouTube, Blogger and Google+ search results.
Presently, it transcended into more semantic searches bearing a wide-range of results. And an even bigger list of penalized websites, owned by the SEO key-nerds of old.
With a variety of ranking factors, channels, search types and more to choose from, one of the helpful SEO tips is to select a search engine optimization model that meets your demands and minimizes your time or effort.
2. They Inspire Future Leaders – with Knowledge.
Like it or not, Miley Cyrus is a big deal. She was born to be a role model, and if not born – bred to be one to teenagers and younger generations.
With her lyrics and public actions, even the blind can see both the good and bad of her gameplan – dependent on whether or not it’s beneficial to you.
Those two absolute truths are the same with Google. Users can learn great things from Google search queries such as knowledge and entertainment.
But like Miley’s fame, misuse of those opportunities will deter the growth of the user. To ensure the right decision, always follow wise Internet usage guidelines, and Google’s Webmaster blog, which help you read and understand the details and features of a particular agenda for the search engine moving forward.
3. Both will Tell you What’s to Come, if you Listen … NOW.
Every song from Miley Cyrus reflects something about her. As an example, the lyrics of “Can’t be Tamed” relay the likelihood of her to stand out rather than fit in.
On the other hand, Google shares publicly about being diverse with its broad range of media channels and platforms that come in many forms – all integrating slowly. Each with a promising business model.
The top ranking factor in the Hummingbird era? Social signals …
NOT because they care how much conversation is on a page. They care about how much of an authority the author of that page really is. STOP THE FORUMS > START A BLOG.
As many Google channels push the winning price of power via paid media buys, heed one tip — always weigh the significance of a PPC or ad buy when you opt for a paid service.
Rarely, if ever, will it beat an optimized presence across organic channels – which is a win for the 94% of users clicking versus the 6% of ALL search engine clicks that 90% of advertisers battle to win daily.
4. Loved or Hated, They Keep #Winning in the Market
Both Miley Cyrus and Google have earned big dollar digits from their smart work.
In fact, Miley hit the #35 spot on the “2008 Forbes Celebrity 100” for having estimated earnings of $25 million from June 2007 to June 2008. Meanwhile, Facebook and Google account for 69% of mobile ad revenue.
According to Statista, Google accounted for nearly 34 percent of ALL net digital ad revenues in 2013 (up from 31.46% in 2012).
5. Social Usurpers
Google and Miley Cyrus are both astoundingly popular in social media channels across the board. Like many celebrities who have a large following on Facebook and Twitter, Miley is no exception.
All who laughed at the imminent failure of Google+ have gone silent, especially when posts in this channel, integration with YouTube, and Google local hit the top of the charts in SEO ranking factors.
They are both consistent in giving the audience a worthwhile user experience, constant engagement, and in the end – unrivaled satisfaction.
We know that search engines are not merely for cheap entertainment – nor is a young lady of Miley’s age. But with the punchline or two in your head, you know that it’s often their most consistent use over time.
For the marketer or designer who’s looking to build a product or launch a venture, I hope this quick list of brutal honesty is valuable to your work – and in the end, will be of great help to your business growth.
Whenever a challenge is presented to you, think like Miley, respond appropriately or surprisingly. And like Google, test what converts and what is too early to market – so your next idea gets a head-start on its likelihood to succeed.
Both are very agile, in response to modern demand. Are you?