So… you’ve got a product or service and you’re ready to use all the cool Unfunnel tips and tools to build out your marketing funnel or product launch campaign and create your follow up email sequences, aye?
The only challenge is… You’re not sure about exactly how to get started.
You know you need a Lead Generation Offer That Kills – or a “Lead Magnet” – that little irresistible freebie that people will want badly enough to trade you their email addresses for it.
You also know that having a little low-cost something that can turn prospects into customers (we call thiss a “Tripwire”) will give you a 5 to 23 times bump in your conversions.
Last, but not least, you know that you need something else to sell them after they buy your core product (we calls this a “Revenue Maximizer”).
But, how do find out what you should use for each of these parts of your marketing campaign?
Also, how do you know where your target audience is already hanging out and buying stuff (that is, how do you know the best place to advertise your stuff?)
Well, just a few years ago those were really tough questions to answer, but fortunately, with the emergence of “Big Data” and all sorts of cool, and legal, spy tools, you no longer have to guess at the answers.
In fact, we’re going to show you just exactly how to find out all of the following:
- Who are your biggest competitors?
- Who is your target market and where are they currently hanging out and buying?
- What kind of ads, ad copy and creative is working best to sell things to that market?
- What a) lead magnets, b) tripwires, c) core offers, d) revenue maximizers and e) partner return paths are working the best? Together, we call these the “5 Converters.”
- Where can you source any physical products you may need for any of the Five Converters?
When you’re done, you will have answers to the five questions presented above, as well as a whole lot better understanding of your audience and niche market.
Best of all, every single answer that you discover will be based on actual data and purchasing behavior, so you won’t need any guesswork. You’ll be finding out the answers to these questions based on real money spent by your competitors to run real ads that the customers you want actually clicked on and made purchases from…
As we go through these steps, we will introduce you to a variety of different tools and sites that you can use to help make things go faster, some of which include…
…and many more. Some of the tools are free, while others are paid.
It’s totally possible to do an amazing job answering all of the Big 5 conversion questions without subscribing to any of the paid tools, but if you are going to really take this seriously and do this for a living, you will probably find an investment in some of the paid tools will pay off exponentially.
Ready to dive in?
BONUS Niche Marketing Resources
From The Unfunnel Blog…