If you’re looking to attract 5k or 10k new visitors to your blog or website, my first question is:
Do any of the following sound familiar?
I’ve damn near worked myself to death creating content, and nothing is happening. I might as well be working for free.
I’ve tried posting to my blog several times a week, commenting on blogs of my peers, guest posting, and pretty much everything else. None of it is working.
I have no friggin’ idea how to even get started with attracting visitors to my blog or website – much less building my email list. I write a ton of unique posts, but the traffic is barely even trickling into my site.
BONUS: Yesterday, I stumbled upon quite the conundrum in the Q&A section of Inbound.org…
“Someone copied my content and it’s ranking higher than mine!”
This only followed by a Quora discussion which I’d already answered personally last week…
“Can I get traffic to my site by copying content from other websites? Will it hurt my SEO and rankings?”
If you said “Yes” to any of the above, block out 15 minutes and read this entire blog post. Because it is NOT your fault.
Here’s the truth:
Much of the “common sense” wisdom that so-called “experts” and SEO gurus share about traffic building in the modern era is, at best, flawed… and at worst, just flat out bullshit.
As an example, has anyone ever told you that “the secret to building a loyal blog readership is to regularly update your blog with engaging content each and every week?”
That couldn’t be MORE WRONG.
I’ve already debunked this myth on several occasions.
You see, many of these “SEO experts” who continuously dish out flawed advice fall into one of two categories:
They are either…
A) Experts who built their authority – and readership – back in the day. Back when there was almost ZERO competition. Back when it was EASY to generate web traffic and even easier to build an email list.
B) Experts who try to “fake it til they make it” by sharing tips and tools they “think” are right, but they aren’t sure.
That’s why their advice sucks.
They don’t know what they’re doing in TODAY’s overcrowded marketplace. And they’re costing you a LOT of hard-earned money… your precious time on Earth… and YOUR SUCCESS while on it.
But that’s why we’ve gathered here today.
You want to learn my strategies for outranking peers in Google and generating thousands of visitors
You know I can deliver…
I’m Joey Barker, Co-Founder and CEO of Unfunnel. Among Linkedin’s top 15 “Milennials on the Move” for Marketing in 2016, I’ve got a proven track record of building online businesses and blogs up from ZERO to over 29,000 subscribers in just under a year.
- After spending my 20s consulting a Who’s Who of Fortune 500 companies, including FedEx, AutoZone, St. Jude Children’s Research Hospital, Caesars Entertainment, World Series of Poker and many others…
- I built a host of small business sites and blogs from scratch to almost hit 7 million hits as of today.
- I then built an Ecommerce business to record-breaking traffic heights
- Finally, I ended up with Unfunnel, which you probably heard we built from scratch in late 2015 to more than 29K subscribers just over a year later.
And I want to “pull back the curtain” to reveal some of the most effective SEO strategies I’ve ever used… period.
I’ve got a quick story for you
Back when I worked for a Fortune 100 company, the CMO retired and they appointed a brand-new CMO.
I asked one of my colleagues, “How do you think he landed that job? He’s so young.” (He was like 40 at the time).
They said, “He’s real smart. He processes information so fast.” “Wow – dude is like a computer,” I thought.
But then I asked another colleague, a colleague who wasn’t friends and didn’t know the other person I asked. I asked them “How do you think he landed that job? He’s so young.”
And that’s when they said, “He processes information so fast.”
I’ve never heard this in my life, and now I heard two separate people say the same exact thing.
So I went on a little “rampage.” I started asking everyone I knew. “How do you think he got the job?” And almost everyone said, “He processes information so fast.”
At the time, my brain was like 2+2 = ERROR.
Why this is so important
But since this complete misunderstanding of how Google ranks content has only continued to spawn inquiries like these across the web over the last few months, I’m going to extend a well-informed olive branch to anyone seeking advice on this topic.
In today’s article, I’ll address not only how it’s possible to outrank competitors for their own content – their best content, actually – but we’ll also covers a few techniques for how you can do it consistently (and why you should) …
After reading this guide, you will know how to:
- Find any niche competitor’s highest ranking keywords in 20 minutes or less
- Find (and leverage) the best performing content on any niche competitor’s
- See the authoritative sites linking back to your competitor’s best content – and how to use those channels to your advantage
- Create BETTER content using multiple resources and being more fresh, up-to-date and shareable than your competition
- Create content that (almost) always ranks in the top 10 of Google search within 30 days – for up to 100 keywords in some cases
- Outrank your competition in Google by simply “one-upping” your competitors via Agile Marketing
Ready to get started?
First off, the easy answer that other gurus may not like to Black Hat Billy’s question above?
“Can I get traffic to my site by copying content from other websites? Will it hurt my SEO and rankings? “
Of Course You Can!
In fact, you’d better already be doing this (or some form of it). Maybe not “copying” verbatim… but stealing like an artist is agile – this method builds better ideas, better content and better solutions.
What is an idea – at least a good one – if nothing but a collection of those great ideas and great content that came before…each of which informed it? What is content creation other than a building block for new content and better insights to follow it?
EVERY idea we have is fed by information someone else taught us… and if good, it will be used by its listeners to build a better idea (hopefully).
And NO, if done correctly, it will not hurt your rankings – nor will it be considered to be the all-feared Bigfoot of online business known as “duplicate content” by SERPs, not if done correctly…
OPTION 1 – THE SKYSCRAPER TECHNIQUE
Finding it increasingly difficult to capture the attention of your target audience? Can’t seem to deliver on their expectations?
Well no shit…
In the modern digital landscape, market competition is heating up.
As a result, marketers are getting more creative, experimenting with new channels and tactics and rapidly evolving their approach to bringing in targeted new customers.
From listicles to infographics to slideshares to video marketing, those who take action to find which types of content best resonate with their audience are coming out on top.
What can you do to stay in the game? Try the Skyscraper Technique.
Brian Dean’s original “Skyscraper Technique” for Link Building was an instant hit with SEOs and content marketers over the last year.
If you’re not aware of this by now, you can learn all about it from Brian himself at Backlinko.com – but for the sake of time and your attention span, here’s the summary of the Skyscraper Technique:
- Find some piece of link-worthy, relevant content in your niche market
- Make something that blows the original piece of content out the friggin’ water
- Reach out to the right people (influencer marketing) to promote your content
This content marketing technique works (and it works very well). But the truth is…
If you’re just starting out, or you don’t already have a size-able email list or influencer network – your blog simply doesn’t have the authority to leverage the full power of the Skyscraper Technique. And you’ll probably struggle to rank for any specific keyword – no matter how high your “skyscraper” might be.
REMEMBER: Your competitors may have also discovered the skyscraper technique – and they could very well create a better piece of content than yours, and as a result get more search traffic than you.
So while I encourage you to find a link-worthy piece of content that you can make better, you should simultaneously work on boosting other SEO ranking factors… one of which = Domain Authority.
OPTION 2 – The “Judo Method”
Here’s how to execute “The Judo Method” – a technique that most of the content marketing experts do in nearly every popular article or blog published online…
- Use SEO tools like BuzzSumo to find ANY website, blog or topic’s most popular content on the web ( )
- Use AHrefs and SEMrush to analyze backlinks, keywords and domain referrals for each page on your competitor’s website
- Curate a TON of content for any topic – and that are popular in any niche (if you need a template on this style of publishing – )
- Credit where necessary, of course, but DO NOT link externally unless required to do so
- Make a BIGGER list than those you curated from collectively – call it the “Ultimate Guide To _____” or
- Spread FAR and WIDE across every channel you can find → and )
- Write unique introductory and closing paragraphs
- Add content types your competitors have overlooked: Turn each article or blog post into Videos, or ,
- Add call-to-action images showing the ebook cover or infographic tease to the top right and bottom center of the blog post/article – offering the visitor to “skip the article and download the free ebook” or similar action
- The visitors who do NOT read the entire blog post, article, etc. (which will be MOST of them – nearly all, in fact) will click on the lead magnet and skip the article… view the ebook on another page with almost the same title, download and land on a thank you page that even more so will strengthen your keyword rankings via more pages, deeper engagement and calls to action those before didn’t utilize
- If you have a product, upsell immediately on a between the lead gen landing page and the thank you page – making your product’s keyword rankings also strengthen
BONUS TECHNIQUES FOR STYLE POINTS
- Create a better headline with emotion-driven or benefit-driven subheads
- Make your content easier to read and easier to share
- Make your content pages INSANELY fast – every second your website takes to load = 7% decrease in conversion rate. Yes, it’s that serious chief!
If done correctly, you will outrank nearly anyone for a specific niche topic online…and you may even land some high-traffic wins after you hit page one in 3 to 5 days.
How do I know this?
I’ve done it for nearly all of– 97 of which are top 10 in Google and Bing search results – and have been for quite a while…
— — — — — — — —
Now, with that being said…
WARNING: Please do not mistake this as just openly taking someone’s entire blog post, ebook, product, podcast episode or training word-for-word.
Taking intellectually property IS ILLEGAL – and even worse, your effort will likely only get you ranking for exactly what you steal (i.e., the original author will be one of your first, definitely your most frequent and most engaged visitor due to their inspection with legal counsel of how far you theft went).
It takes just as long to illegally rip content and do it wrong as it does in the 10-step formula above – ONLY it will get you in legal trouble AND Google will not even acknowledge your effort.
No – you do not need original content… NOT AT ALL.
Ask Hubspot, Pat Flynn or any other marketing blog that some other people answering you likely read – not knowing that 99% of their SEO or content marketing teachers never publish an original blog post – or at least haven’t in recent memory.
But they’ll tell you to… because it will bog you down. Stay on course – but if you’re going to rip ideas from others – DO IT RIGHT by making it one collectively bigger (and more authoritative) idea in itself.