Realistically, you need a little bit of both in product development…if you want any traction for your agile startup.
Vitamins are habit-forming. You take them more to feel better than to survive. But if you “want to stay healthy” – you take your vitamins. No age limit.
A pain killer satisfies a need to react to a stimuli. You get a headache, painkiller. Sore or have signs of age, pop the painkiller.
Both are habit-forming, but which one is closer to your product?
1) Which statement is more likely to reflect success of your product idea? “Makes me feel good knowing…”
2) What is your product designed to do for its customer?Addresses an obvious need – stops the painSatisfies emotional need, not efficiency
3) How big a risk taker is your business model? Market is unknown, but potential demand is shown
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Leaderboard for Vitamin or Pain Pill?
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