I’ve said it before. And now I’ll say it again … you do not have a traffic problem – almost no one does, in fact. You may have a problem in your …
- Product-market fit
- Industry niche
- Core Product Offering
- Product Marketing Strategy
- Lead Generation
- Agile Product Development
… but you DO NOT have a website traffic problem, as you’re about to see for yourself in today’s blog post (and BONUSES GALORE at its conclusion).
How do I know this?
I will send tens of thousands of permission-based emails in half a dozen market niches … by the end of today. And tomorrow, I’ll do it again.
So with every day that passes in the boardroom at IntelliCorp USA, startups and coaches of startups (like this guy) will grow another step ahead in email marketing workflows ROI – both conceptual and practical knowledge.
I’m going to share some of this knowledge with you right now.
But before I do, also know that traffic isn’t the only thing you can cross of the problems list. Rather, it’s the list itself that many marketers never seem to believe can be big enough.
You DO NOT need a big list, or Fancy Automation Software to begin seeing amazing results from email marketing automation. YOU NEED A PLAN.
I call this plan Sales Growth Automation. Here’s how it works…
Each promotional email we send has one of five key objectives:
Phase 1 – Indoctrinate.
Well, congrats on the new email lead, bro! A new prospect or subscriber who opted in to receive an ebook, a report, a template, etc. Whatever the method or the mechanism, you have grown your email list by one.
You need to indoctrinate them. Teach the person about you, your team, your company and your company’s purpose in their inbox.
- I am _____
- And I stand for _____
- We’re different because _____
- You should expect _____ from myself and my company moving forward
- These emails will come to your inbox ___ times every ____ (time period)
- Here are your next steps…
A better example of indoctrination would be as follows:
Hi [Toni], and welcome to unfunnel Network for the online stratups, digital marketers and user experience design minds. And the only startup network that converts the clicks of your peers into partners that share the revenue they gain for you. We’re glad you’re here to embark on this exciting and fulfilling journey together.
We love revenue. We use it to take care of our families, our community and ourselves. It gives us all power, freedom and balance. It lets us pursue our passions, whatever they may be.
Ultimately, revenue touches everything in your life, and as a startup network, we are here to provide the guidance and community to bring your relationship with money to the next level – no matter what you’re starting.
Explore and enjoy,
The unfunnel Team
Phase 2 – Segment.
In a segmentation series email, your goal is to get a prospect to “raise their hand” and show interest in a particular topic, by either opening, clicking or opting in to a relevant lead generation offer or tripwire sales offer.
And when the prospect takes action, they will then be placed into an appropriate Conversion Email Series (next phase).
Erica want me to get this to you right away…
[LINK TO A VIDEO]
Successful Entrepreneurs like you are 100% committed to the value you create. But… does creating that value sometimes get in the way of your health, or in the way of relationships that are most important to you?
We just got confirmation from Joey Barker that he will be speaking at the the upcoming Digital Citizen University Monthly Event…
Your email can then go on to explain the value of the event. But what is more interesting is the follow-up email you can deliver if a prospect clicks on the links in the email. With just a single click, you can further be segmented…
Thanks so much for checking out the Digital Citizen University Monthly Event package – along with the bonus videos that Joey’s making available to help you get more clarity and capabilities to grow your business.
By segmenting himself or herself as a prospect (clicking on the link to learn more), the prospect can receive a number of follow-up emails about this offer in the next phase.
Phase 3 – Convert.
The role of a Conversion email is simple: Convert prospects into paying customers. In other words, Conversion emails make offers and ask for you to make an order.
In this example, our partners at Hubspot attempt to convert you into their partner program. This email was triggered when a prospect downloads a free report indicating the prospect’s business to be an agency…
I noticed you recently expressed an interest in Hubspot and some of our content.
Through our partner program for firms just like yours, we’ve helped many of our partners expand and grow their businesses with longer and larger monthly service retainers.
I’d recommend starting a free trial with Hubspot.com to start the process and begin exploring.
Our partner program has helped agencies with the following areas…
Are you looking for help with any of the above? If so, let me know if you’d like to chat over the phone to learn more.
Phase 4 – Escalate.
For every core offer you make to an audience, there is a percentage of them who would buy more. And that’s why every customer you acquire through a Conversion Email series needs to receive an Escalation series email directly following their initial purchase.
This escalation offer from our partners at StudioPress.com was sent to customers who previously purchased one of their WordPress themes…
I’m going to keep this short and very sweet – a simple reminder that – because you are awesome Studiopress customers – you get 25% off anything you purchase over at StudioPress.com
No catch. No coupons. No complications.
Just take a full 25% off when you log in…
[LINK TO USER’S LOG-IN PAGE]
… and get yourself a brand new WordPress theme.
Or how about you go ahead and cure all of your web design headaches once and for all by purchasing the StudioPress Pro Plus All-Theme Package?
Get anything you want and we’ll get you that 25% off.
Phase 5 – Win Back.
What happens if a customer or prospect stops opening and clicking your emails? If your answer is currently NOTHING – then you’re leaving BIG MONEY on the table.
Setting up a Win Back Email Series is the lowest of all low-hanging fruit in email marketing. If the were interested once, then chances are they will be interested once again. You simply need to give them something to re-energize and win back their interest in what you have to say.
But that’s only half the benefit…
Leaving disengaged emails on your list does tremendous damage to your email deliverability, so by winning back subscribers that may have strayed from the pack, you also avoid the SPAM folder.
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How could you use email to win back customers and prospects? Don’t worry if you can’t answer that question just yet … more ideas will soon be posted in this blog or even hitting in your inbox from the unfunnel network.