Anyone who does business online today knows that Google SERPs have a mad habit of changing.
Just when you are getting familiar with the current trends, along comes another.
Halfway through 2014 is a great time to learn just how much SEO has changed this year.
It is also the perfect time for business owners to evaluate their systems to ensure they stay current.
While a lot of SEO aspects have changed a lot, others have basically remained the same.
Here’s a list of the newest SEO trends for 2014; use these ideas and you can assure your SEO efforts will be top of the page.
Google places more value on websites that are very mobile friendly.
Businesses that have not optimized for their mobile device users are going to lose out all the way around:
Not only will customers be unhappy, but they lower themselves in the SEO charts.
A business can make their presence stronger while they increase the value of their website’s SEO by simple being optimized for all mobile device users.
A mobile responsive website design set up to handle all customers will have an edge over their competitors.
Having great content is the most effective way to have great SEO value. Most people who hear “content” assume you are speaking about whitepapers or blog posts.
Effective webiste designs contain videos as well as infographics that share specific information that earns high SEO value while completely engaging your customers.
Link Building & PR – Be a Good Neighbor
SEO professionals have always spent a lot of time pursuing quality links. At times this can hurt the branding efforts of the business.
Link building and branding must work together in harmony if they are to maximize the benefits of each. No longer is buying large bundles of links an acceptable practice.
To maintain control of your brand image, and give strength to your businesses SEO presence, always use methods of PR that will draw people to your website.
The popularity of your business on social media sites does not have any affect on your rankings.
However, just having presence and positive social signals on these sites will help you climb the SERP rankings.
If an individual has ranked your content with a +1, and they are in your circle of Google Plus, then they will see higher SEO results than those without Google Plus.
This is why it is important that business websites include these social sharing modules: As a business you want your web content and digital media shared fast and often.
Google Plus does offer you more than optimal SEO results for those who give you a +1 ranking.
Google Authorship, which isn’t exactly new, is something every business should include in their SEO plan. Oh wait… they apparently did away with whatever that was – yet Google Plus hashtag-to-keyword optimization still seems highly correlated – FYI.
The best SEO strategies have always contained the same three components: content, links and social media. Now, add a forth to the list: great writing.
* Content should be fine tuned for the audience you most want to buy from your website. It should be user friendly and designed to be a profit generating business.
* Links from good quality websites help show other people that you have a strong, trustworthy business.
* It cannot be said often enough: great content writing creates a virtuous cycle that keeps people coming back for more.
Google Hummingbird made changes to the search algorithm, allowing it to better handle long-tail and conversational searches.
Optimizing your own website for these longer tail keywords and phrases will always place you higher in ranking than those businesses who have not made this change.
Diversify your keyword rankings and place yourself at or near the top of every ranking.
Links in Press Releases
At the end of last year, and continuing into the beginning of this year, Google announced that any business that had a “dofollow” in a press release could receive a penalty.
If you have a press release with a link to your business included in the release you could seriously jeopardize your own rankings.
If you do have these links in press releases, go back and mark every one of those links as “nofollow.” You will still get SEO value, but won’t need to worry about lowering the rankings for your website.
Content Relevant to Theme
If you are selling kites on your website, make certain that your keywords are relevant to kites. Keywords to every page should relate in some way to kites.
The new Panda 4.0 update has a lot of trouble making sense of your website if the keywords are too far off the theme. This can have a major effect on your SEO rankings.
Every year brings changes to SEO – 2014 is no different. Take these search engine guideline trends into account if you want to stay on top of your game.
Businesses that act fast can take advantage of these opportunities before their competitors – who are penalized due to Panda 4.0. Get more out of your SEO and increase your business’ rankings all at the same time.