It’s no secret that keyword research is the most important part of any SEO campaign.
SEO keywords strategy determine your content, your competition and even your customers. But how can you find high volume, profitable keywords that your competition doesn’t know about without needing weeks of research or expensive keyword research software?
Lucky to have you landed in the right place where we reveal SEO tips for your business.
SEO tips where marketers turn for higher rankings and more traffic, and in this article I’m gonna show you five of my all-time favorite SEO keyword research strategies for finding underground keyword opportunities that your competition doesn’t know about.
It turns out that most people go about doing keyword research the complete wrong way.
What am I talking about?
Well, when most people start off their keyword research process, they fire up the good old Google Keyword Planner…
…but believe it or not, the Google Keyword Planner is one of the last places you want to look for awesome keyword ideas for your business. And the reason I say that is because there’s two huge problems with the Google Keyword Planner.
The first one is that it tends to give you very close variations of the keyword that you put into it.
So for example, if you put the keyword “weight loss” into the planner, it spits out really close variations like this…
It doesn’t give you intelligent related keywords like “nutrition” or “exercise” or things like that.
The other problem is it tends to give the same exact SEO keywords to pretty much everybody, including your competition. So, in order to find keywords that are profitable and your competition doesn’t know about, you need to step outside the Google Keyword Planner and use one of our SEO tips…
The 5 Weird Tricks for Finding Profitable Keywords
So, let’s start off with one of my all-time favorite keyword research gold mines:
Now, I’ll admit forums are a little bit old school, but where else can you find a place where your target audience hangs out and has discussions 24/7. So, in order to use forums, you wanna head over to a forum and look at threads that people have started and usually, when someone starts a thread on a forum, it means that they don’t know the answer to the questions or they’re having a problem that they can’t find a solution to online.
Let’s use our example “weight loss”. In your browser, typed inurl: forum + weight loss
…enter to generate results.
Choose forums that are close to your heart. Consider their traffic and the quality of the forums. Walk through their threads and identify the most relevant keyword phrases for weight loss. These are the same types of words and phrases that they use when they head over to Google and use a Google search. So they are great keywords for you to put into the Google Keyword Planner to drill down specifics like monthly search volume and cost per click.
One of the most underutilized SEO keyword research resources online. Where else can you find topics that are curated by thousands of experts and organized into neat little categories? To use Wikipedia for keyword research, just head over to Wikipedia and enter a broad keyword related to your niche.
Again, let’s use our example keywords the “weight loss”.
Take a look at the content on that page. Each of the contents are basically seed keywords that you can put into the Google Keyword Planner to see the search volume and also to generate new keyword ideas.
Searches related to in Google
So, the next SEO keywords strategy is a little bit weird. It’s a way to use Google to find keyword ideas without using the Google Keyword Planner. So, there’s this little area at the bottom of Google search results that you may not have even noticed, and it’s one of the best places to find new keyword ideas.
It’s called “Searches related to” is basically Google’s way of showing you thematically related keywords to the keyword that you put in it.
So, to use “Searches related to,” just enter a key word related to your niche like
Enter to generate results. Scroll down to the bottom of the page, and look at “Searches related to.”
A lot of times, these are keywords that the Google Keyword Planner will never show you.
And sometimes they are close variations to the keyword you enter in the search engine. A lot of times, they’re more like keywords that are related, but are something that’s a little bit tangentially related so it’s something that the Google Keyword Planner would never ever show you.
Believe it or not, but Amazon is one of my all-time favorite keyword research websites.
So you’re probably wondering “How do you use Amazon for keyword research?” Well, just head over to Amazon, enter a keyword in the book section, and find a popular book in your niche.
Select books that interest you. Then click on “Look inside”.
And this will show you the table of contents of that book, and basically, each chapter within the table of contents are great keyword ideas in and of themselves, and they’re also great seed keywords that you can put into the Google Keyword Planner to find some close variations.
So, the four strategies that I have show you so far are great, but I think you’ll agree that I’ve saved the best for last.
Last up, we have the holy grail of SEO keyword research strategy, Quora.com.
Now, if you’re not familiar with it, Quora.com is basically like Yahoo Answers, except the answers are actually useful. And another feature is that it has really a broad topics and answers when you search for a keyword in Quora. It shows you the most popular questions and the best answer. In other words, keywords that people searched for in Google.
Head over to Quora.com and put in a keyword related to your niche…
and you’ll get enormous amount of questions and answers like this…
So you actually want to look at the questions, find profitable keywords that come up again and again, put those into the Google Keyword Planner, and you can also read the threads themselves to see if there are any followup questions, which are also potentially really great keyword ideas.
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