If you need more supporters for your nonprofit website, then this is the article for you.
Using the most overlooked tactic in the history of digital media, this article explains to you in many different way how you can leverage Google SEO to attract more supporters, donors and influencers to your website.
20 Ways to Attract More Donations For Nonprofit Websites using SEO
- Add page title keywords
When you add keywords in your page title, this allows you to be viewed more due to the keywords that other people search.
Remember try to keep your page title under 60 characters long.
- URL Keywords
Use your primary keywords in your URL, this will allow you to receive more views on your website! Keep your important keywords close to the backlash!
Using Meta Data Keywords
Some people feel that this isn’t that important, but you should still fill this in … the meta description has a maximum length of 150 characters, and remember when this no longer mattered?
(They do again – FYI, welcome to Google SEO Madness)
- Header Text Keywords
The header text is also known as the H1 text, or H1 through H6 meta tags, and it is usually at the top of your web page’s code.Google and every other search engine use your H1 text to determine what all your article is about!
- Content Keywords
Many people advise you to use keywords 4-6 times to 10-12 times, but I would recommend that you just write naturally and don’t force anything into what your writing!
- Get Inbound Links
If you want more people to view your website, use more inbound links on popular pages, websites, and social media. Google determines your rank for different terms due to the number and quality of inbound links to your website.
- ALT Image Text Keywords
For God’s sake – I see too many people read this again and again, yet still miss the boat on this one. Use ALT text images on your webpage! It allows the search engines (or SERPs) to “read” the image. You can do this by the image’s ALT text.
- Create Remarkable Content
Write and design web content that’s interesting to the person who is viewing your website. Allow them to be interested and consumed with what your talking about.Talk about things that won’t be forgotten. Topics and ideas that will target your niche audience and bring more interest to you as its authority on a topic.
- Add New Content All The Time
When you add new content to your website, it allows it to be updated on a regular basis which makes it more reliable then other websites.
- Put Your Link on Other Websites, Reputable Sites, Similar Sites, and .Gov Sites
This will allow more people to view your website due to the fact that they will see your link and might be interested in it.
- Create as Much Content as You Can
The more content you have on your website will allow it to be indexed and crawled by the search engines.
- Create a XML Sitemap
Search engines use sitemaps to find links on your site, and the one Google looks for? The XML Sitemap … NOT that pretty waste of links your 90s developer puts in the footer.
- Link with Yahoo and Bing
This will show that your page is linked and related to Yahoo, Bing and other search engines – which will interest new people, and more often! It also wakes up the sleeping giant to rank you better… ;)
- Choose a Few Secondary Keywords
This will allow you to have a few extra keywords for when people search in the search engine.
- Don’t Misspell Your Keywords in Your Content
If you misspell words, this will make you seem unprofessional and people will not be as interested in your website if they see misspelled words. This could affect your website tremendously if you’re not careful… regardless of your grey hat SEO best intentions.
- Find LSI Keywords
Find the Latent Semantic Indexing keywords using different methods on the Internet
- Image Optimization
A image can explain everything a lot better then a long story. So add images to your website and it will boost the reputation of your website also!
- Use of Social Media
By discussing your website or putting a link on your social media site, this will attract traffic to your website. It also is now one of the strongest signals in the new Google algorithm.
- Google Keyword Planner
This is a free SEO tool that allows you to search and find any keywords’ search volume and relative keyword ideas that you can use
- SEO Friendly URL
A website’s URL keywords are a boost for SEO. So it is important for you to use them! It will allow the search engine to highlight the key URL words.
All you have to do is simply follow these 20 basic guidelines and you will be amazed by how much better your nonprofit website will be.
For more in-depth reading on SEO – check out the ebook SEO for WordPress: How To Get Your Website on Page #1 of Google…Fast! [2nd Edition]!
A great read for any CMS – and a secret weapon if you’re website is a hosted WordPress design.