If this is your first time reading our blog, I can tell you that it’s your luckiest day ever.
For the nearly ten thousand who jumped on board with me in 2014, I’d like to extend an apology.
I’m Sorry for Choosing to Chase Popular Content over Honesty. It will never happen again… you see enough business bullshit following the same blog post formula, the same headline formula and good gosh the content.
For 2015, not only do I have a bag of goodies that any fearless innovator or agile startup company will find much of its ingredients to have tough-to-keep-quiet industry firsts that will change the game for many of you – but I also have a promise that you won’t find on any Seth Godin rip of Zig or weekly digest of Business Bathroom Cover Weekly.
I promise you won’t see me post anything but the tough-to-swallow truth in marketing, digital media, business strategy or the rabbit you likely chased in 2014 if you’re good…
No bullshit SEO “tips of the trade” you should already know to be true or not true.
Most of all, I won’t be nice at the expense of telling you something you don’t want to hear could save your business, your charity or your product. Never again.
Who can say they learned anything that stuck in 2014?
Ugh, yes Marketing? Actually no thank you, marketing. Put your hand down. Now. Just, stop it. This, like many things, begins with a story of what traditional marketing taught us.
Building relationships is critical to building your business.
However, at no point in this lesson we all see in life, and I mean nowhere, does this mean that being nice to anyone is synonymous with building your business through relationships.
At least, not for me and mine it doesn’t.
Need proof that my style of Blunt Force Trauma Business Honesty is Better than Being Nice? Strap in, young jedi …
Taught to me by condescending writers at all corners of business and artistic irony, followed by the best User Experience mentor anyone will have in the modern era (now a VP in New York, still complaining about how his “gig” there is a waste of his talent), I could be a little bias in my analysis here.
I could. But I’m not.
In fact, I spent years avoiding speaking engagements – terrified in public crowds despite a reputation for business blogging that was above par in its ability to bring the pain of truth to those who needed a lesson in revenue generation.
Why did I care if I failed at a speaking engagement that only I can dictate as a failure at the end of the day, any way?
Stop caring about your business contacts. Instead, try focusing on being right with what you’re bringing to them on your end of the dialog.
They’re not your friends… they are with you because you are / were a winner, and you’re on borrowed time even if your brother-in-law is the contact.
Here’s an email conversation (I’m known for these, actually) – in which a sales representative, at a niche publication in a niche industry not relevant to my day job as a marketing director, opted to go with sarcasm when I didn’t choose to answer her seventh attempt at reaching my office phone in the past few months.
Now, a few things to note and provide a little productivity insight:
- I DO NOT answer my office phone at my day job … not sarcasm, I mean ever.
- I’m an Agile Business Coach and a Top One Percent Scholar / Student of its predecessor…inbound marketing.
- As such, I HAVE NO INTEREST in paid media after placing my daytime employer into the Inner City 100 and INC 5000’s “Fastest Growing Companies in North America” in 2014
- My strengths in diversity and “mojo magic” as an SEO, content strategist and web psychology expert who focuses on conversion strategy and online revenue modeling? All come from diversity in my chosen and / or accidentally awarded mentors, each a Samurai in cynical sarcasm.
That being said, let’s see how the conversion went down via email, which I should mention is – aside from a corporate office phone – my second least favorite method of business communication. So when I do answer email … I have a list of fans who get a BCC for the day, only this time – the educational value adds you to this esteemed list of workplace laughter with a lesson.
Enjoy! (or don’t – but if you seek knowledge and success, I recommend a read through – and if it’s not for you or you think it’s dumb luck that sarcasm created a huge negotiation win, and have no rationale? Well, thanks for stopping by on your way to second place to those who are more agile in their formulation of evolving business acumen)
Thank you for your time on the phone today.
Have a great day,
“Hi Carolyn,Thank you for thanking me following today’s lengthy dialogue! Given that I just tried calling you back MINUTES (if plural) after missing the line I’ve mentioned I LOVE to answer) – along with the oh-so-clearly directed phone line in your email signature – thankfully a direct line that can be found under such a plentiful supply of useful contact information (should I wish to call you back), then I guess that I should also say … likewise! ;)I’m presuming you wish to discuss ironically mass-targeted paid media spend in a niche publication or two, which is my passion, so I’ll await what I hope is a second chance given to discuss the original concepts I’m sure await. Please do not hold against me what ended up being my unfortunately failed attempts to hurdle defenders (my team members in today’s standup meeting on my calendar – which I regrettably should have notified them that if you called, was tentative) and the cross-office dive to answer.I assume your thanking me was sarcasm, and a good joke in its own right. Probably deserved from the promises of ad buys I’ve never made, or perhaps even my little-known stance advocating your truly innovative approach to media landscape – and my well-documented findings that support your course as the one well ahead of its time.A lifelong friend and partner in moving technology forward, PLEASE – while I know it was severe in its impact – please forgive my misstep in missing your sales call opportunity.With respect,
Joey Barker · Marketing Director”
Thank you for your time in replying to my call and email. I work only part time, 2 hours a day so I always put the number 800.369.8008 on my emails which goes directly to our publisher Colin Gilboy. So the phone number from which I had called you from is actually my house number and if I am not working and not at home the calls go unanswered. Sorry about the confusion.
Just for clarification 4specs.com is not into mass targeting. Basically 4specs is a very targeted resource library for commercial architects and specifiers, thus as an advertiser your referrals will be low but will be to a targeted audience. Our goal is to support the architectural specifier and their product research.
I forwarded your email to our publisher, [name protected of this poor guy], and he re-looked at your website and the numbers of referrals in your section and he lowered the price to advertise at $25 for an entire year. Colin bases his price at $1- to $1.25 per referral.
Have a great weekend,