One of the biggest mistakes made with a business model is approaching it too casually. And in 2015, no market niche worth any money affords you this mistake … especially the membership business model.
The second business growth method in the Digital Revenue Engine is to boost your average transaction amount per customer. And the Revenue Maximizer does just that.
Most businesses don’t have Tripwire Offers and they don’t have Revenue Maximizers. They live and die selling cold prospects on their Core Product Offering.
That’s why most businesses struggle and you won’t.
Would you be shocked if I told you that McDonald’s makes almost no money on the hamburger?
You may not be getting your startup business funded, or revenue projections are looking like Mount Everest to a mouse. How do you know when your business model needs to pivot?
In the Digital Revenue Engine conversion map, the Core Product is your flagship product or products. Most businesses get nowhere by pitching Core Product Offers to cold sales prospects.
If you understand and execute on this sales tactic in the Digital Revenue Engine conversion flow, you’ll be ahead of most competitors. I guarantee it.