Note: if you’re already a Growth Labs Member, you may enjoy this read anyways :)
“Look, I’ve read twenty books on Internet marketing … there isn’t a single thing Joey could teach me that I don’t already know…”
We tried to explain, “Look… you could read a million books about Jiu Jitsu, but that’s not gonna prevent you from getting your ass kicked in a street fight…”
The channels that marketers use today are different, but the same problem remains: disconnected tools and channels means it’s tough to measure results, and the experience for your leads often feels disconnected.
Effective personas contain a great deal of information about your customer, from demographics to personal motivations. Anything that influences how the customer thinks about your company or product is important for the buyer persona.
You’re short on the time and manpower needed to execute key, strategic inbound tactics like blogging and social media strategy.
Fortunately, there are marketing agencies and consultants out there who specialize in the inbound methodology that can help.