In the Digital Revenue Engine conversion map, the Core Product is your flagship product or products. Most businesses get nowhere by pitching Core Product Offers to cold sales prospects.
Realistically, you need a little bit of both in product development…if you want any traction for your agile startup. Vitamins are habit-forming. You take them more to feel better than to survive. But if you “want to stay healthy” – you take your vitamins. No age limit. A pain killer