In the Digital Revenue Engine conversion map, the Core Product is your flagship product or products. Most businesses get nowhere by pitching Core Product Offers to cold sales prospects.
I hate email… HATE IT. For those of you who don’t know me personally, let this serve as one of the most accurate forecasts you’ll ever hear about an individual’s perseverance through even the most difficult test given to me to-date: An incentive from Google to use my email,
Realistically, you need a little bit of both in product development…if you want any traction for your agile startup. Vitamins are habit-forming. You take them more to feel better than to survive. But if you “want to stay healthy” – you take your vitamins. No age limit. A pain killer
Maybe Adobe should stick with what they know – software for designers. At least these hard to learn, robustly sophisticated tools are good enough to keep some people from losing their jobs. Will Omniture and SiteCatalyst training become as obsolete as Adobe Flash?
Technology has come a long way in the last few years. First, there was the website. Website home pages and email newsletters were a marketer’s everything.