Browse around here for ten or so minutes and we’ll hit you with a taste of truth, asking that you to wake up and challenge the marketing status quo. And by “status quo” – we mean the marketing conversion funnel myth, the social salesman theory in
Kick, crawl, walk and run. What growth stage has your business reached? The Agile Marketing Maturity Model is born. This measurement scale is meant to diagnose and help you identify how effective your company or team embraces conversion rate optimization (CRO).
Everyone seems to want to define what “strategy” means and what one should be. But I’m not one of those people. I don’t think I have all the answers. What I can do that may help, is tell you what strategy is NOT.
“Measurement is the key to success.”
This cliche not only holds true for marketing. And in the digital marketing realm, it reigns supreme. But having robust tools and software to gain web knowledge isn’t always necessary.
Sure, this is helpful for big enterprise and larger non-profit marketers who need to really dig-in to digital segmentation of the masses. But for small and mid-sized companies, there are several easy ways for you to gain this information…for FREE.