I think its safe to say that a business succeeds when it identifies a group of people with a problem or desire, and then builds a solution (product/service) for which they’re willing to pay.
One of the biggest mistakes made with a business model is approaching it too casually. And in 2015, no market niche worth any money affords you this mistake … especially the membership business model.
From beginner to seasoned pro — we are all looking to get better at what we do — always looking for an edge. It’s our defining characteristic.
This podcast episode is here to help you locate the resources you need to master this “agile startup” marketing stuff.
And by stuff we mean…The Digital Revenue Engine.
It’s the system Starbucks and McDonald’s used to corner the coffee and hamburger markets. It’s the same system Amazon uses to dominate ecommerce. It’s how Best Buy, P90X and Sports Illustrated have become household names.
This system works for small business and enterprise. It works for mom-and-pop start ups and billion dollar online retailers. It works whether you sell traditional products, digital products or business services.
This system works because it exploits each and every aspect of the irrefutable law of business growth …
Most start-ups begin as sole proprietorships (a single individual with an idea for a product) or as a group of individuals working cooperatively to develop, produce and market a product or an idea.
So you’ve spent the past 6-8 months dabbled in your startup dream and then one day you step off the cloud. You realize your business ideas just might actually work and you have an exhilarating, yet horrifying feeling. You are now at that bridge (you know, the one you said