Ever feel like determining marketing objectives somehow always become a brand vs. direct marketing competition? Who would you place your bet on? Can awareness and engagement objectives live in the same playing field as monetary conversions? The unfunnel methodology provides a new approach to solving this historical battle. We are
I remember when digital was called “interactive.” Somewhere along the way it changed to all things “digital.” This included not only website clicks or interactions, but all things that influence that click. The new job title of the modern digital strategist should be “Master Reaction Engineer” getting noticed and making sure we learn from that reaction.
Remember when it was so simple?
Everyone seems to want to define what “strategy” means and what one should be. But I’m not one of those people. I don’t think I have all the answers. What I can do that may help, is tell you what strategy is NOT.